"Suite Fatigue is the moment you realize you're paying more every year for less flexibility and less value." — Adam

Marketing was supposed to get simpler. Instead, it got more expensive, harder to operate, and increasingly rigid. Jacqueline sits down with Adam Greco (previously at Salesforce, Adobe, and Amplitude) to unpack the rise of "Suite Fatigue," the growing frustration with all-in-one marketing technology platforms that promised the world but delivered fragments.

They get into why this moment feels different, how renewal pressure and slow innovation are turning "one vendor" into a long-term liability, and why the data warehouse is increasingly becoming the backbone of modern marketing stacks. The big question underneath it all: if you were starting from scratch today, would you still choose the same suite?

Sponsor Brought to you by Hightouch — Went all-in on a big marketing suite but still struggling to get value? You're not alone. Our sponsor, Hightouch, spoke with 50+ enterprise teams and found 79% are frustrated by high costs, slow innovation, and rising complexity, often needing specialized teams just to keep things running. They'll share the full findings in a live webinar on February 12, plus what they're seeing from organizations updating their Martech stacks. Get the report and register!

Timestamps

01:05 — Suite Fatigue defined: when the "simpler stack" turns into a tax

10:57 — What people admit out loud vs. what they only say off-record

15:54 — The core symptoms: lock-in, slow innovation, and forced migrations

18:12 — The Franken-suite reality: shallow integrations + pay-to-play support

27:33 — Why speed to activation breaks first in legacy stacks

43:02 — "Okay, boomer." Can suites make a comeback?

53:08 — What to do next when the math stops working

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