Launching an online course isn't enough. In fact, the sale of on-demand online courses fell by 13.4 billion dollars because people are weary of buying another course they'll never finish, the material is not good, or they don't receive the outcome they had hoped. For entrepreneurs and businesses looking to scale, online courses are still a powerful tool, but how to curate your content and deliver a transformation to your participants will determine whether your course is a huge hit or a huge fail. At the end of this episode you will:

• Understand the basics of Transformational Course Design™
• Be able to assess your current course for needed change
• Have 4 steps to take action if you're building an online course right now

To learn more, visit the show notes

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In this episode we're talking with The Trademark Attorney, Francesca Witzburg, about what you need to know when it comes to protecting your creative works by filing for copyright protection. If you're a course or content creator, and you have work that is not protected, this is an urgent episode for you. We dive into who needs copyright protection, what you must be careful to do when hiring help to create works for you, and how to start the process of protecting your work. This is part 2 of a 2 part show with Francesca Witzburg. In part 1 we dove into Trademark protections for your work. At the end of this episode you will:

1. Know if you have work that needs to be protected
2. Understand how to own the work that others create for you
3. Have the first steps to file for copyright protection today

To learn more, visit the show notes

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

In this episode, we're talking with The Trademark Attorney, Francesca Witzburg, about what you need to know when it comes to protecting your company name, tag lines and creative work including your courses, branded programs and more. In this jam-packed powerful episode, we're diving into; Who needs trademark protection? How much it costs? How to check if the name you want to use is available? How to block someone from using your trademark and more. This is part 1 of a 2 part show with Francesca Witzburg. In part 2 we dive into Copyright protections for your work. At the end of this episode you will:

1. Know if you need to file for trademark protection
2. Understand the difference between word and design marks
3. Know where to start in your protection process

To learn more, visit the show notes

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Email marketing is an important way to connect with your warm audience, hold an ongoing conversation and increase sales. However, most businesses flop when it comes to writing emails that truly compel their audience. In this show, Copywriting expert, Kate Doster breaks down the process of writing great emails in an ethical way by wooing the hearts of your ideal clients open.

At the end of this episode you will:

1. Know what makes a good email and a great one
2. How to use "calls to actions" correctly in your email
3. The process of writing amazing emails that convert

To learn more, visit the show notes

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

As an entrepreneur, expert or professional leader, one of your strongest assets is your personal brand. Your brand is the outward representation of who you are and what you bring to the world. But oftentimes, leaders struggle with imposter syndrome, or get confused about how they want to show up. You might be afraid that you can't take things back once you show them to the world or you're fearful of judgment or regret. In this, our guest Nicole Herring, NLP Practitioner, breaks down her process to help you make strategic. personal brand decisions. At the end of this episode you will:

1. Understand personal vs company branding
2. Have a set of questions you can ask yourself to make personal brand decisions

To learn more, visit the show notes

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Sleep is affecting our businesses. Whether good, or bad, your sleep is connected to your company's performance in some capacity. And, beyond that… our health and livelihood as humans. But we all know that, right? If you're like me - You have no desire to listen to a podcast that discusses everything you already know! But this episode is different. Sleep expert, Mollie McGlocklin dives into tracking your sleep with tech, understanding Heart Rate Variability HRV, and simple small-steps you can do each day to work with your Circadian Rhythm. At the end of this episode you will:

1. Know how your Circadian Rhythm affects peak performance
2. Know how to read the date from your wearable sleep technology
3. And have basic things you can do tomorrow morning towards more productive and healthy sleep

To learn more, visit the show notes

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

If you're a small business owner or entrepreneur looking to grow your list of leads using intelligent online marketing, then this is the show for you. In this episode, we're diving into how to use a quiz or self-assessment to grow your list of ideal clients and discard those who aren't a perfect fit for your company. We're also diving into the steps to create the content, outcomes and questions of your quiz and wrapping it all up with the software we love and use for assessment creation. At the end of this episode you will:

1. Have the strategy of quiz list growth well understood
2. Know if you should be using this strategy in your business
3. Learn the exact process to design your quiz content

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

There's much to learn about tech when you're launching your business and terms like "funnels", "lead magnets", and "email automation" are common topics of discussion. Many of these topics we cover extensively on this show. But, on this week's podcast episode we're talking about one specific component that is often overlooked when creating a new lead's journey into a relationship with your business; the Thank You Page. Many companies overlook the power of what a well designed "Thank You Page" can do for your business. But not you… because in this episode we're covering the role of "Thank You Page", what should be included in yours, specific uses for "Thank You Pages", and the two primary "Thank You Pages" that every company needs! At the end of this episode you will:

1. Know the two "Thank You Pages" every business needs
2. Understand the purpose of a well designed "Thank You Page"
3. Have your wheels spinning for what should be on your "Thank You Pages" to make them awesome.

To learn more, visit the show notes

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

If you're an established business and not utilizing online marketing, this is where you'll want to begin! Or, if you're a new entrepreneur and you want to be sure you're strategically creating content, you're in the right place. In this week's show we're talking about what is Lead Magnet Strategy and the one thing about lead magnets that no body tells you! Plus how to use it in your business in such a way that builds trust and increase sales into your paid programs. We're also talking about tech steps to get started.

At the end of this episode you will:

1. Know What is a Lead Magnet?
2. Understand Why Is this Important In Today's Marketing?
3. Know What Kinds Of Lead Magnets Are The Best?
4. Learn The Most Important Lead Magnet Strategy That No One Tells you

To learn more, visit the show notes

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Scaling your business is the key to growth, but you may not be sure when to scale and if your company is ready. In this episode we're chatting about 3 key indicators that it's time to scale, and how to know when to break the rules and scale before you're "on paper" ready.

At the end of this episode you will:

1. Know the 3 must do things before you scale
2. Know when to break the rules
3. Understand the types of offers that scale the best

To learn more, visit the show notes

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SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community