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In this episode of Swell Social Hour, Serena Waller and Andrea discuss the intricacies of copywriting, storytelling, and branding within the wedding industry. Andrea shares her journey into the wedding sector, the importance of understanding client experiences, and how to effectively communicate through storytelling. We delve into the challenges of maintaining a consistent brand voice across different platforms, the significance of email funnels, and the impact of AI tools like ChatGPT on copywriting.

Connect with me online! https://www.instagram.com/dandeagency/

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Want to step up your Instagram Engagement game? Start from your profile page. Here is a quick, actionable tip you can implement today to build your community. 

Connect with me online! https://www.instagram.com/dandeagency/

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Grid re-ordering is here!  Ever wish you could just rearrange your grid after you've made a post? Now you finally can! In this quick episode, I'm sharing what I'm loving about this update and ways you might want to use it as a wedding pro. 

Connect with me online! https://www.instagram.com/dandeagency/

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In this week's super short episode, I share why I think that being bored with your marketing efforts could be the magic bullet for progress (and data)! 

Connect with me online! https://www.instagram.com/dandeagency/

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Some quick, actionable tips for getting ahead of your marketing so you aren't left scrambling before and during engagement season. 

Connect with me online! https://www.instagram.com/dandeagency/

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In this episode of Swell Social Hour, Serena Waller and Elizabeth Shield discuss the integration of technology in your wedding business. 

We talk about Elizabeth's journey in creating Rock Paper Coin (as a wedding planner), a platform designed to simplify payment processes and client management for wedding professionals. 

We talk about what a " tech stack" is and how it can vary during different business stages of your business,  the significance of client engagement, and how to overcome the overwhelm that often comes with adopting new technology. 

We talk about the "pros" of automation to streamline operations, enhance efficiency and enhance client experiences. 

We also chat through the benefits of tools like two-factor authentication and password vaults. 

We hope you feel encouraged to find the right tech tools that work for your unique business needs! 

Use code SWELL for 50% off your first year of Rock Paper Coin!  Follow Rock Paper Coin on Instagram. 

Connect with me online! https://www.instagram.com/dandeagency/

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In this episode of Swell Social Hour, host Serena Waller and guest Shannon Tarrant delve into the significance of social proof, reviews, and testimonials in the wedding industry. They explore the differences between sales and marketing, the importance of timely responses in the sales process, and strategies for meeting clients where they are. 

Shannon shares insights on underrated marketing tactics, the role of reviews in both sales and marketing, and effective methods for collecting and utilizing reviews. 

The conversation also touches on the importance of offboarding, vendor reviews, and building brand recognition through polished online presences. 

We also discuss the necessity of follow-up strategies and the value of recycling/repurposing content! 

Connect with Shannon here: Venue Help Desk Instagram, Venue Help Desk Website | Wedding Sassholes on Apple Podcast | Wedding Sassholes Instagram

Connect with me online! https://www.instagram.com/dandeagency/

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In this episode of Swell Social Hour, host Serena interviews Ashley Ebert, a wedding industry coach and founder of The Abundance Group. 

They discuss Ashley's journey from running a successful wedding planning business to coaching others in the industry. 

The conversation covers the importance of mindset shifts for business owners, the transition from client work to team building, and the expectations and realities of hiring. Ashley shares insights on how to create a supportive team environment and the financial considerations involved in hiring. 

The episode concludes with strategies for overcoming challenges in the hiring process. 

In this conversation, Ashley Ebert shares her insights on the journey of entrepreneurship, emphasizing the importance of learning from negative experiences, the abundance of talent available, and the transition from working solo to building a team. 

She discusses the significance of community and support, advocating for masterminds over traditional courses for accountability and growth. The conversation also highlights the transformative moments entrepreneurs experience as they grow their teams and the necessity of celebrating wins and practicing self-care.

Takeaways include: 

• Mindset shifts needed to step into leadership roles.
• Building a team to alleviate burdens 
• Expectations around hiring
• Revenue-generating roles
• Creating a supportive team environment.

And so much more! 

Connect with Ashley on Instagram. 

Visit the website:  www.theabundance.group/secret

Serena's affiliate link if you're interested in joining Ashley's Mastermind program: https://tag.mykajabi.com/a/2147966878/YXfwEGTS (I may earn a commission at no extra cost to you if you use this link. But please know, I would recommend this program even if I wasn't an affiliate!). 

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

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 Is Your Website Working For You or Against You? 

In this episode of Swell Social Hour, host Serena welcomes web designer Emily Lee to discuss the essential elements of a successful website for wedding professionals. They explore the must-have pages, the importance of contact forms, pricing transparency, and how to create a website that converts visitors into clients. Emily shares insights on optimizing user experience, the role of marketing beyond the website, and common misconceptions about website pages. 

Episode Takeaways

• A good homepage acts as a table of contents for your website.
• The 'About' page is crucial for building trust with potential clients.
• Keep contact forms concise to increase inquiries.
• Pricing transparency can enhance user experience and trust.
• Calls to action should be clear and engaging.
• Copywriting should ideally precede design in the website creation process.
• High-quality images are essential for a professional appearance.
• Marketing strategies are necessary to drive traffic to your website.
• Testimonials should be integrated throughout the site for better visibility.
• Blogging regularly can significantly benefit your website's SEO.

Where to find Emily:

 www.byemilyjane.com | https://www.instagram.com/byemilyjane

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

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Summary

In this conversation, Serena discusses the latest updates and features on Instagram, including mixed orientation carousels, the ability to post more images, the importance of music in posts, and the evolving role of hashtags versus keywords. She also touches on new features being tested, such as password-protected posts and the ability to reorder posts on the grid, while emphasizing the importance of content management and aesthetics for users.

Takeaways

• Instagram has made several updates, but none are earth-shattering.
• Mixed orientation carousels allow for more versatile content.
• You can now post up to 20 images in a carousel.
• Adding music can enhance reach on posts.
• Hashtags may be losing effectiveness in favor of keywords.
• Captions should be written with keyword opportunities in mind.
• Instagram is testing password-protected posts for exclusive content.
• Users may soon be able to reorder their Instagram grid.
• Archiving posts is better than deleting for analytics.
• Instagram highlights may be changing in the future.

00:00
Instagram Updates Overview

02:57
Mixed Orientation Carousels and Carousel Functionality

06:09
Reels and Music Integration

08:52
Hashtags vs. Keywords in Instagram

11:53
New Features and Future Updates

15:10
Content Management and Aesthetics

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

Check out my favorite tools (I may earn a small commission when you use these links):

Manychat | Later | Interact Quiz Maker | Airtable