About the show:

AFA (Automation for Agencies) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Pawan Julani is the founder of Swft Connect, a digital business card and lead-capture platform launched in 2021 and now used by 10,000-plus businesses, including Deloitte, TUI, and Buro Happold. He ships weekly and builds the white-label roadmap directly from a Skool community of 300-plus reseller partners. Key quotes:

Timestamps:

00:00 — Intro

00:41 — What Swft Connect is and the white-label opening

02:26 — Why digital cards are trending up

04:57 — The email-signature lead-capture play

06:17 — Embedding Calendly inside the profile

07:44 — White-label setup walkthrough (10 to 30 minutes)

09:38 — Native CRM integrations: HubSpot, Salesforce, GoHighLevel

10:51 — Full front-end redesign and Liquid Glass theme

14:01 — The AI engine: profile builder, paper-card scanning

16:23 — Why it hands off after lead capture instead of being a CRM

20:31 — Why white-label sits at Tier 4

24:28 — The roadmap: an email-signature generator and a low-friction tool suite

Resources:

Free Swft Connect Agency Playbook

Affiliate disclosure:

AFA may earn a commission if you buy Swft Connect through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.