At 32, I found myself reflecting on the career I built in my 20s:

 
Fully booked, Go-to expert, flown overseas 3 times to coach world class athletes…

On paper I was a huge success.
And if you’d asked my younger self - she’d say I was doing what I’d always dreamed of.

And yet, I couldn’t shake the quiet voice asking… Is this really it? The feeling that something was missing.

This episode is for the coach who’s quietly wondering if there’s more. The one who still loves what they do, but doesn’t want to keep trading time for money forever. If that’s you? Let’s talk about what’s next.

What We Cover:

➡️ Why “fully booked” isn’t the finish line
➡️ The hidden burnout that comes from 1:1 coaching overload
➡️ The moment I questioned everything (from a rooftop car nap)
➡️ Why success doesn’t always feel how you thought it would
➡️ How a single decision unlocked purpose, freedom, and $40K/month

What You’ll Learn:

✅ Why loving coaching doesn’t mean you have to do it forever
✅ The mindset shift that moved me from capacity to scale
✅ How group programs gave me leverage and lit me up again
✅ Signs it’s time to pivot your business model
✅ The power of support when you’re building something new

If you’re successful on paper but low-key unfulfilled behind the scenes, this is your sign to build something bigger - with more purpose, more freedom, and more impact.

Inside Swift Biz Academy, I’ll show you how to:

 → Go from fully booked to fully scalable
 → Launch a group program without burning out
 → Build a business that supports your whole life—not just your clients

Apply for Swift Biz Academy today:
 → swiftcoachesacademy.com.au/biz-academy

or DM me “SCALE” on IG to chat through if this is right for you first.

Even the best coaches are struggling to generate the same number of leads they once were…

Not because they’re bad at what they do… but because the way they’re asking for clients is outdated.

In this episode, I’ll show you why trust is tanking online, why “Book a Call” is feeling too risky for leads, and how to flip the script using value-packed lead magnets that position you as the go-to.

What We Cover:

➡️ Why online trust is at an all-time low (and what that means for your leads)
➡️ The real reason “Book a Call” isn’t converting
➡️ The 4 traits of lead magnets that consistently bring in clients
➡️ How to fix the most common lead magnet mistakes
➡️ Why giving before you ask is the new lead-gen power play

What You’ll Learn:

✅ How to build a lead magnet that’s an easy yes
✅ What makes a lead magnet flop vs. fly
✅ Why vague freebies repel your dream clients
✅ How to tie your lead magnet directly into your paid offer
✅ 3 example magnets you can swipe + use today

💥 Action Steps:

📝 Create your own lead magnet that:

• Solves one small, specific, known problem
• Is a “heck yes” for your ideal client
• Directly leads into your core offer
• Showcases your unique method

💡 Need inspo? Try:
 → “3 Exercises to Fix Your Desk Posture & Pain Today”
 → “5-Minute Gut Reset: IBS-Friendly Breakfast Formula”
 → “Train Around Injury: 7-Day Movement Plan”

Ditch the “book a call” trap and build a lead magnet that actually books clients.

Learn the strategy step-by-step inside Swift Biz Academy; your proven path to scale with systems that sell.
Apply now at → swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Ever feel like you're stuck in the 1:1 grind, dreaming of scaling but unsure where to start? 

What if you could validate, sell, and design a group program without building it all upfront? (Hint: It’s easier than you think)

In this episode, I share the exact 3-step strategy to launch a group program that guarantees you won’t build a thing until you’ve made cash upfront!

What We Cover:

➡️ The power of environment in shaping your success
➡️ Why traditional program-building keeps you stuck
➡️ The VSC method: Validate, Sell, Create
➡️ Real-life examples from my $511K year
➡️ Overcoming perfectionism and launching with confidence​

What You’ll Learn:

✅ How to test your program idea before building it
✅ Strategies to get paid before creating your program
✅ Tips to stay ahead and adapt based on feedback
✅ Mindset shifts to overcome the fear of imperfection
✅ The importance of selling outcomes, not just coaching

P.S. Looking for the receipts of me actually going from $115k to $511k in just 2 years? Check the proof of my real business growth HERE

Ready to stop trading time for money and scale your health biz? 

Join the Swift Biz Academy and learn the proven steps to build and sell your group program. 

Apply now at: https://swiftcoachesacademy.com.au/biz-academy​

Until next time and in whatever you do, Move Swiftly.

Still stuck creating content every single week, hoping this one finally brings in leads? 

Want the stupidly simple Hormozi strategy I used with a million-dollar health clinic for generating 3 x the leads (without paying me thousands)?

This is your shortcut to marketing that gets results (based on your data) that turns lurkers into leads.

In this episode, I break down Alex Hormozi’s “More, Better, New” framework.

You'll walk away with the clarity to audit your marketing, clean up what’s working, and stop wasting time on what’s not.

What We Cover:

➡️ Why “content” often isn’t the answer
➡️ The 3-part framework that will 3x your leads
➡️ How to do a simple marketing audit to drive decisions
➡️ Uncover the truth about what’s actually working in your business

What You’ll Learn:

✅ How to apply Hormozi’s “More, Better, New” breakdown to your lead gen
✅ What 70% of your marketing time should really be going toward
✅ How to identify and double down on your most productive strategies
✅ What to cut (or tweak) when leads slow down
✅ Why “new” ideas should be your last priority

💥 Action Steps for More Leads with Less Effort:

📝 List every current strategy (e.g., IG Reels, podcasts, referrers)
📊 Track how many leads each strategy brings in
🧮Order them from most to least leads
🧠Identify how you can do MORE (70%), then BETTER (20%) with each strategy
🔍Address any NEW (10%) ideas
🗓Make a schedule & execute

Want help turning this audit into a real strategy that actually brings in leads consistently?
Apply for Swift Biz Academy
 → swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Running ads without a proper system is like pouring water into a leaky bucket.
If you want paying clients (not just clicks!) you need this in place first.

I break down the 4 things I recommend all coaches do before they spend a single cent on ads. If your calendar isn’t full and you’re wondering why your ads aren’t converting, then tune in to this episode ASAP!

What We Cover:
➡️ The difference between ads that flop and ads that crush
➡️ The 4 steps you need to set up before you hit “publish” on your ad
➡️ Why your lead magnet is the foundation of a successful ad strategy
➡️ How to turn clicks into clients (without adding hours to your day)

What You’ll Learn:
✅ How to design a lead magnet that your dream clients actually want
✅ The must-have landing pages (and exactly what to say on each)
✅ What automations to set up that build trust and turn leads into booked calls
✅ How to make your ads pay for themselves!

💬 Got a takeaway or lightbulb moment from this episode?
Slide into my DMs and let’s chat! @zeniawoodofficial

Ready to Have Clients Book in on Auto-Pilot with Forever Funnels™ Built Out in Your Business?
→ DM me the word “Systems Audit” over on Instagram and I’ll See If I Can Help!

Psst: Done with doing business alone?
Wanna Fast-Track Your Results?
Join the Biz Academy: www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

Forget just boosting posts, Jess’s 360degree full-funnel approach to Meta Ads that actually convert, make sure you’re not just getting more leads, but more sales and a clear ROI (or ROAS in ad speak)!

Jessica Tutton, a course creator and Meta ads strategist, breaks down how coaches are using paid ads all without losing money and while fixing underperforming ads to grow your business today (seriously)!

What We Cover:
➡️ How Jessica went from course creator to Meta ads expert (and what she learned along the way)
➡️ Why ads alone won’t save a broken sales process (and what to fix first)
➡️ The 3 stages of a high-converting funnel—and where Meta ads fit in
➡️ The key metrics to track so you don’t waste money on underperforming ads
➡️ The mindset shift required to move from organic-only to paid growth
➡️ How to start running Meta ads the smart way (without blowing your budget)

What You’ll Learn:
✅ When it’s the right time to start running Meta ads in your business
✅ How to optimize your funnel first so ads don’t fall flat
✅ The most important numbers to track for ad success
✅ How to budget for ads based on lifetime customer value
✅ Why waiting until everything is perfect is the biggest mistake coaches make

Want More from Jess?
Download Her Free Ad Creative Playbook
Instagram: @jessicatutton

Take a Behind the Scenes Look inside the Swift Biz Academy

If you’re an established health & wellness coach looking to stop trading time for money, create scalable services, and gain more time and profit, Swift Biz Academy is where you need to be.

🔗 Join the Biz Academy

Until next time and in whatever you do, Move Swiftly.

If you’re tired of doing random marketing tactics with no real direction or data to guide you, then this episode is your wake-up call. We’re breaking down exactly how to build a repeatable, data-backed marketing plan that actually gets leads (and clients) without the frustration of your efforts going to waste.

What We Cover:
➡️ The 4 Step Marketing Plan to take you from confused to clear AF
➡️ Why you need marketing goals
➡️ What is a Marketing Hypothesis (and why you need one)
➡️ Real examples of how to generate 50 leads per week with organic content

What You’ll Learn:
✅ How to reverse-engineer your monthly client goals into daily actions
✅ What numbers to track weekly so you know if your marketing is working
✅ How to build a 90 Day Marketing Plan that isn’t up to chance
✅ Why most coaches give up too early (hint: the answer is in the data)

Got questions? Wanna chat this episode through? My DMs are always open! @zeniawoodofficial

Want to Steal My Marketing Planner?
Get the exact tool I use to plan and review my marketing every month.
 👉 Download the Free Marketing Planner HERE

Want a proven spreadsheet to clearly track your lead to sales process?
Steal My Metric Tracker HERE

Take a Behind the Scenes Look inside the Swift Biz Academy:
 👉 www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

What separates bold, high-impact brands from the ones that fade into the background? 
It’s not just aesthetics, it’s the way they communicate, position themselves, and create an unforgettable experience.

What truly makes a brand stand out?
➡️ Branding is perception (not how you view your business)
➡️ The importance of clear, concise core brand messages & how to create yours
➡️ Why effective brands (like Taylor Swift) have haters

What You’ll Learn:
✅ How to know if your brand is working for you or against you
✅ The difference between branding that looks good vs. branding that converts
✅ How to create a unique, non-replicable brand identity
✅ How to infuse YOU into your brand while staying strategic
✅ Key signs that your brand isn’t working for you and how to fix it

Stay Connected with Emily-Jane Saroff:
Instagram: @empowerwithem
Podcast: Empower with Em
Free Masterclass: Magnetic Branding and Marketing

Ready to Transition Online and Build Scalable Services?
If you’re an established health & wellness coach looking to stop trading time for money, create scalable services, and gain more time and profit, Swift Biz Academy is where you need to be.

Apply now: Join the Biz Academy

Until next time and in whatever you do, Move Swiftly.

Most coaches think they have a lead gen problem, when they actually have a leak problem.

In this episode, I break down the simple 3-Step Opt-In Forever Funnel™ that’s quietly generating leads (and filling calendars) while you sleep.

What We Cover:
➡️ The #1 funnel most coaches don’t have but desperately need
➡️ How Ben woke up to 7 sales calls booked in a single day
➡️ What’s missing from your application or booking funnel (even if you’re at 6 or 7 figures)
➡️ Why follow-up isn’t the problem → your funnel is!
➡️ The 3-step funnel that captures, nurtures, and converts on auto-pilot

What You’ll Learn:
✅ How to stop losing warm leads and automate bookings
✅ The hidden cost of manual follow-ups (and how to replace them)
✅ The fastest funnel to set up that gives you back your time
✅ Why done right, this system can run 24/7 without you
✅ The Forever Funnel™ framework you can swipe & build today

Come say hi and let me know what you thought of this episode over on Instagram: @zeniawoodofficial

FREE DOWNLOAD: 3-Step Funnel Visual Guide - To get & keep more of the leads you work so hard for!

→ If you want to see how it works (visual aid to create)

Take a Behind the Scenes Look inside the Swift Biz Academy:
 👉 www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

What if the secret to client success and business growth wasn’t just in your skillset, but in how you structure your processes, build relationships, and understand human behavior?

In this episode, I sit down with Jacci Allanson, a powerhouse Exercise Physiologist and 2024 Australian Women’s Small Business Champion Finalist, to break down how she’s built a gold-standard client experience, formed high-value partnerships, and created a strong community, all while securing a 30X ROI on her networking efforts.

Here’s what we’re covering:

👉 Why networking is a game-changer (and how to do it authentically)
👉 The psychology behind client success—it’s more than just programming
👉 Creating strong systems & onboarding processes to set expectations
👉 Why sales IS healthcare—and how to get buy-in from your clients
👉 The power of relationships, behavior change & data tracking

What You’ll Learn:

✅ The referral & networking strategies that generate real revenue
✅ How to set clients up for long-term success (beyond just results)
✅ The difference between being a clinician vs. an industry authority
✅ Why your mindset & daily structure matter as much as your expertise

Stay connected with Jacci Allanson:
Instagram: @transcendhealthau
Website: Transcend Health

Want to transition online and build scalable services for more time, profit & freedom?

If you’re an established health & wellness coach looking to stop trading time for money, create scalable services, and unlock more time and profit, Swift Biz Academy is where you need to be.

💡 Apply now: Join the Swift Biz Academy

Follow Zenia Wood on Instagram: @zeniawoodofficial
Watch the full episode on Youtube: Zenia Wood Official

Until next time and in whatever you do, Move Swiftly.