Swiftienomics

Swiftienomics

By Kathryn PaulBusinessMusicMarketingMusic Commentary
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Swiftienomics episodes

  • The Tortured Poets Department

    Follow along as Kathryn discusses the timeline of how Taylor Swift promoted her newest albumThe Tortured Poets Department. From announcing the album at the Grammys to utilizing several social media strategies to even having a TTPD Library in Los Angeles, Taylor Swift has done an excellent job promoting this album.

     

    Instagram: @swiftienomics.pod

    25 min
  • (Taylor's Version)

    Listen along as Kathryn discusses the (Taylor's Version) albums- why Taylor Swift needed to make them in the first place, the success each album has had, vault songs, the promotion of these albums and how they have helped bridge connections between new and old fans. 

    Instagram: @swiftienomics.pod

    11 min
  • Swiftienomics Trailer

    Welcome to the Swiftienomics trailer! Listen along as Kathryn gives an overview of what you can expect over the next few episodes. 

    3 min

About Swiftienomics

From the publisher's feed

Since her debut, Taylor Swift has become a global icon and one of the highest-selling artists of all time… how did she do it? In this podcast, I will dive into Taylor Swift’s greatest marketing ideas…