In this episode of the Iowa Tech podcast, host Kaylee Williams converses with Matthew Rooda, CEO and co-founder of SwineTech, about his entrepreneurial journey and the evolution of his company. Matthew shares his background in pig production, emphasizing the challenges he encountered, such as labor shortages and piglet crushing, a significant issue leading to billions in losses annually. SwineTech originally tackled piglet crushing using voice recognition technology to alert sows to stand up, preventing piglet suffocation. However, during COVID-19, the company pivoted to a broader approach, focusing on workforce management and human-centered automation in pig barns to enhance consistency and care in pig production.

Matthew also discusses the company's growth and adaptation to global markets, including expansion into Australia and Canada, and plans to enter Mexico and other international markets. Despite recent economic challenges in the swine industry, SwineTech has thrived by providing solutions that enhance profitability, animal welfare, and sustainability. Throughout the episode, Matthew shares insights into the entrepreneurial process, emphasizing the importance of passion, authenticity, and industry engagement. He also highlights lessons learned about company culture, managing finances, and the value of mentorship and networking in both entrepreneurial and industry contexts.

Find this show on your favorite app: https://iowapodcast.com/swinetech-agtech-iowa