Marketers looove swipe files, but we don't think enough people are talking about the limitations with using them.

In this episode, Tracy and Shiva discuss:

00:00 Intro
03:27 What are swipe files?
04:33 Can swipe files replace ideation?
05:45 How you should (and shouldn't) use a swipe file
16:50 LinkedIn post of the week

The LinkedIn post of the week is from Juliana Jackson: https://tinyurl.com/FromAtoBJuliana

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