Join hosts Joshua and Amanda from Switch Bakery Bistro in Santa Cruz as they sit down with Jared Rennie, founder of Noble Coffee Roasting in Ashland, Oregon — one of the most award-winning coffee roasters in the country. In this episode, they explore Noble's nearly 20-year journey from garage roasting to becoming a cornerstone of specialty organic coffee, and how Switch Bakery Bistro brings that same commitment to quality with their gluten-free pastries, breads, and seasonal lunch offerings.

Topics covered:

Why Noble Coffee is 100% organic — and how they've proven organic coffee can compete with (and beat) the best in the industry

The Cup of Excellence program and what makes a truly exceptional cup of coffee

How Switch Bakery Bistro pairs Noble's specialty coffee with rotating gluten-free baked goods made from local, seasonal ingredients

The philosophy behind slowing down the café experience — ceramic mugs only, no disposable cups

Building a values-driven small business: quality over rapid expansion, community over volume

Barista training, and espresso science

Emerging coffee origins: Thailand, Taiwan, China, and India

Noble Tonic: a unique coffee fruit beverage

Perfect for: coffee lovers, gluten-free foodies, small business owners, specialty café enthusiasts, and anyone curious about the craft behind crop-to-cup coffee and artisan gluten-free baking.

Find Switch Bakery Bistro at 1016 Cedar Street, Santa Cruz — open five days a week serving Noble Coffee, gluten-free bread, lunch, and handcrafted pastries.

Get full access to Switch Bakery at switchbakery.substack.com/subscribe