We came to SXSW this year to cover all things beauty, exciting brand partnerships, and of course, film. But this year was extra special because Look Behind the Look had the opportunity to spotlight The Florist, a new film WE are producing and so excited to share about. The Florist written by Jayce Bartok tells the untold true story of Vivien Leigh’s later years as she battles Bipolar disorder and builds a very special relationship with a local florist. Starring Carla Gugino as Vivien, the film explores artistry, human connection, and the tension between her brilliance and the turmoil surrounding her struggles. We are gearing up to begin production this spring in Philadelphia. We have an incredible team behind the film and our powerhouse producer Lauren Hale Rieckhoff was invited to speak about The Florist at the Keystone House as part of the Amplify Philly: Behind the Lens – Pennsylvania Filmmakers in Focus panel. Armed with posters, postcards, and a mission, it was an amazing afternoon sharing the film alongside other celebrated indie filmmakers. Gino Pesi hosted the discussion, which covered Pennsylvania’s commitment to filmmakers, its production incentives, and why we chose to shoot in Philly. Lauren shared our journey, what’s next, and most importantly, how people can get involved to help bring this film to life.

Edit: Kelli Reilly

https://www.vinylfoote.com/the-florist-film

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