Heading to SXSW? This is the guide I wish I'd had on my first trip. After eight years attending South by Southwest, I've figured out exactly how marketers can get the most out of the week—from scheduling strategy and what sessions to prioritize, to what to wear, what to eat, and how to navigate Austin without any FOMO.

In this video we cover:
- Where to stay & how to get around

- What to pack (including the shoe rule)

- How to plan your sessions (and when to ditch your plan)

- Why panels are overrated & what to attend instead

- The #1 way to network at SXSW

- Brand activations worth your time

Whether it's your first time or your fifth, there's something here for you.Drop your questions in the comments — and let me know if you'll be there. The Monday team will be on the ground as always.

#SXSW #SXSW2026 #MarketingStrategy #SXSWGuide #ContentMarketing #MarketingTips #Austin #SouthBySouthwest