Syed Balkhi joins me to discuss the acquisition of AIO SEO.

Some of the questions he answers:

• So who is your target customer with All in One SEO?
• How is the model structured? You’re directing strategy… is there a Christoff or Atchison in this setup?
• How does your vision for AIOSEO compare to what you see in Yoast SEO?
• How do you envision the free/premium divide?
• What are the first three things you plan to do?
• How did the conversation w/ Michael start? You approach him? He approach you? Tell me a story.
• How far do you think you can scale this business model?
• What do you think about the consolidation we’re seeing in the plugin ecosystem — the consolidation you’re a major player in?

Links:

• Awesome Motive
• AIO SEO on WP.org
• Acquisition announcement