Symbio Cannabis Consulting Podcast

In this episode, Matt and Aaron discuss direct to consumer marketing for CBD companies. They respond to the notion that direct to consumer marketing is dead and share their insights on how DTC is changing. Matt and Aaron give their advice on how to build an excellent and sustainable model for a CBD business. If you're looking to build a successful cannabis or CBD brand, you definitely do not want to miss this episode!

In this episode, Aaron and Matt discuss advertising for CBD on Google. Aaron and Matt reflect on their years of Google advertisement experience to show trends within the CBD market. Aaron and Matt share their insights on how to develop seamless branding for your CBD product using multiple online platforms. If you're looking to build a successful cannabis or CBD brand, you'll definitely want to check out this episode!  

In this episode, Aaron and Matt discuss the July 2020 US CBD Report created by the Brightfield Group. They reflect on the trends within the industry and dissect the fiscal data in US CBD sales. Aaron and Matt share their insights on where they think the industry is heading and how to best build a brand in the current environment. If you're looking to build a successful cannabis or CBD brand, you'll definitely want to check out this episode!

In this episode, Aaron and Matt interview Charles Smith, a 15 year veteran of the big tobacco industry who transitioned to work with one of the biggest, most successful CBD brands ever! Charles discusses hot button issues, such as how COVID-19 has affected the CBD retail business and how to successfully navigate the CBD retail space as a result. 

Aaron and Matt talk about how to build a seven-figure brand in the cannabis industry. They discuss the best way to get those first sales (sell to friends/family) and build momentum to scale your business. Aaron discusses the benefits of opening up different revenue streams and leaning into your strengths. If you're looking to build a successful cannabis or CBD brand, you'll definitely want to check out this episode!

In this episode, Matt and Aaron sit down with extraction expert Chris Thayer to answer common queries around vertically integrating your hemp operations or CBD brand. With considerable experience owning and operating multiple labs across the country, Chris offers advice to those who are in the early stages of building their CBD business.

Timing is one of the most important factors to keep in mind as it pertains to one's standing in the CBD industry and, by extension, one's existing customer base. Simply put, setting up a lab is an extremely risky move for newer companies with fewer customers who are looking to compete with established ones with a huge following. Matt agrees, dissuading smaller brands from putting up a facility with nothing more than an "if you build it, they will come" mentality.

"At the end of the day," says Chris, "making oil in the hopes of selling it to other people in the fast lane." Without a strong brand, a loyal customer base, and a proven supply chain in place, it is better to look to existing manufacturers and suppliers as you scale your operations.

Listen in as Chris shares over two decades worth of experience in the hemp industry with a particular focus on navigating your way through intense competition as a smaller brand.

WHAT TO LISTEN FOR

• Why it is important to have an existing customer base before establishing an extraction facility geared for vertical integration
• The importance of conducting in-house marketing and sales strategies for your brands
• A primer on brewing and marketing craft extractions on a lean budget
• How to turn high-grade hemp or CBD rosin into a tincture
• Effects of having CBD before or after THC
• The best opportunities to consider for those looking to launch a CBD brand

In this episode, Matt and Aaron discuss how their networks have helped them make millions of dollars and how and why you should be building a network as well.

Listen to this episode if you are looking for ways to build your network in the cannabis and CBD industry. We talk about building a network through social media as well as offline. We also go into how psychedelics have helped us in building our networks.

We speak with Bobby Johnson VP of Operations of Kavana Health about what it takes to have a top-notch manufacturing company in the CBD space.

This episode will educate you on best practices for CBD manufacturing and what to look for when working with a manufacturing company.

We talk about cGMP certification, SOPs, what to look for in a manufacturer, the future of the CBD industry, and regulations.

Our host Matt Sibert, and special guest Dr Phil Dembo discuss HOW TO STAY FOCUSED amidst uncertainty and chaos.

In this episode, our hosts Matt Sibert and Aaron Nosbisch discuss Aaron's Three-Pronged Process to land influencers that can help promote your CBD brand.