Grace Perry joins Chris John to talk about what most teams are missing with AI: a clear plan for how it changes the work. They cover why most AI projects fail, how leaders can keep it simple, and what it looks like to treat AI like a coachable skill instead of a threat.

Grace shares lessons from AWS and Salesforce’s Agentforce work in retail, plus why the “human stuff” still matters most: creativity, emotional intelligence, and relationships.

In this episode of The Syndic8 Series, Chris John, CEO of Syndic8, sits down with Justin King, Global Managing Director of the B2B E-Commerce Association, to unpack why B2B needs to stop thinking in terms of “e-commerce projects” and start thinking in terms of digitizing the entire business.

Justin traces his journey from early blogger to founder to association leader, then explains why most manufacturers and distributors still struggle with the basics: syndicating accurate product content, keeping data fresh, and treating content as a strategic asset rather than a one-off initiative.

They get into the hard realities of product data in B2B—millions of SKUs, slow distributor updates, safety and compliance risk when data is wrong—and where things are headed next: AI, voice, image recognition, EU-style product passports, and traceability.

In this episode of The Syndic8 Series, Syndic8 CEO Chris John sits down with PIM consultant and Catalog Insight founder Krys Neder to unpack why product information is quickly becoming a make-or-break asset for brands. Krys shares real-world stories from European fashion and retail—including a global brand nearly delisted from Amazon over poor data—and explains why “garbage in, garbage out” is still the hard truth of any PIM implementation.

They dig into the EU’s coming Digital Product Passport regulation for 2027, the exploding volume of product attributes retailers must manage, and how AI agents and hyper-personalized content will completely change what “e-commerce” looks like in the next few years. Along the way, Krys breaks down the three pillars of a successful PIM project—selection, implementation, and change management—and why internal sponsorship and a single source of truth for product data will separate the leaders from everyone else.

Brian Beck, Co-Founder of Master B2B Ecommerce and a Managing Partner at Enceiba, talks to Chris John, CEO of Syndic8, about the rapidly democratizing world of B2B Ecommerce, how B2B businesses can learn from B2C, what to do in a world with less and less distributors, and more.

This week, Chris John, CEO of Syndic8, talks to Dave Malda, Director of Partnerships at iPaaS.com, about how to make sure your integration project goes well, how the eCommerce space is rapidly consolidating, how to be where your customers are, and more.

Chris John, CEO of Syndic8, talks to Derek Sewell, Senior Director of Strategic Growth & Alliances at dataX.ai, about not boiling the ocean when you start getting a data management system in place, why you should stay taxonomy agnostic, the limitations of AI, and more.

Chris John, CEO of Syndic8, talks to Jake Athey, VP of Go-To-Market and Sales for DAM and PIM at Acquia, about how speed to market is the most important metric, how multi-brand organizations can manage their data, how AI and syndication can help you compress your product development cycles, and more.

Chris John talks to talks to Alan Gormley, CEO of Shopbox.ai, about how contextual AI + syndication are the future of retail, how the boundary between physical stores and online shopping is completely gone, why AI in retail needs a serious adjustment, and more. 

Chris John talks to Chris Whalen, Managing Partner at Avyre, about why technology needs to come after people and process, why dedicated syndication systems are critical, the biggest ERP untangling he's ever taken on, and more.

Chris talks to Jason Greenwood, Founder of Greenwood Consulting and the host of the Ecommerce Edge Podcast, about how the modern B2B customer has changed, the importance of a data audit, how client relationships can be strengthened by better tech, and more.