Systematic Leader

Join Matthew Dicks and me for a conversation about storytelling. Matthew is a renowned author and storyteller competitor from the Moth storytelling events. The “First, Last, Best, Worst” storytelling exercise stood out as a powerful, practical tool for leaders to mine their own experiences for stories that engage and influence. By prompting reflection across different emotional anchors, it helps leaders build a bank of authentic, memorable narratives that resonate far more deeply than data or directives alone.

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

Highlights from the interview

1. Storytelling as a Leadership Skill 

Karl explains that the focus of the podcast is on leadership, systems, and storytelling. He notes that leaders need to do a better job of telling stories to engage their audience. Matthew agrees, emphasizing the importance of leaders developing stories that can draw people in and convey their message effectively.

2. The "First, Last, Best, Worst" Storytelling Exercise

He shares a technique called "first, last, best, worst" that helps people excavate stories from their past. By creating a grid to capture the first, last, best, and worst experiences related to different topics, it prompts people to uncover meaningful stories they may have forgotten. Matthew explains how this exercise can help leaders build a repertoire of stories to use in their work.

3. The Power of Stories to Connect and Influence

We discuss the psychological and neurological reasons why stories are so powerful for communication and influence. Stories can change brain chemistry, foster connection, and help people remember information better than facts or data alone. Matthew emphasizes that as leaders, telling stories should be a core part of how they engage and motivate their teams.

4. Telling Stories with Empathy and Avoiding Content Matching

He shares strategies for telling stories that resonate, such as listening closely to understand the underlying meaning and feelings behind someone else's story, and then responding with an empathetic story of your own that connects on an emotional level rather than just matching the content. He explains how this approach can help build trust and rapport as a leader.

5. A Personal Story Demonstrating Growth and Perspective Shift

He shares a story from his own life about writing a letter to Steven Spielberg as a child, critiquing a scene in the movie E.T. He reflects on how this early experience sparked his interest in storytelling and his tendency to analyze stories for what works and what doesn't. The story illustrates Matthew's lifelong fascination with stories and how they can shape our perspectives.

6. Final Thoughts

We wrap up the discussion, with Karl noting how the storytelling techniques Matthew shared could be applied in both professional and personal contexts, such as with his own teenage son. Matthew reiterates the importance of leaders strategically choosing when and how to share stories to build trust and connection with their teams.

Learn more about Matthew Dicks over at his website of the same name. You can also connect with him on LinkedIn. 

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!

Join us for a discussion about breaking down challenges into small, manageable steps — a lesson that shaped his systems-driven approach to business. After COVID-19 devastated his marketing agency, Tony pivoted to software development, creating Guestify and an AI marketplace. He introduces his "Results Loop" framework for business growth, focusing on internal factors like market definition and external factors like customer loyalty. Tony also highlights how he uses AI tools collaboratively to streamline software development and reflects on how his mother's resilience inspired his entrepreneurial mindset.

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

Highlights from the interview:

1. Overcoming challenges through systems

Tony shares how he learned the importance of breaking down complex tasks into small, manageable steps from his musical training and his mother's experience overcoming polio. This foundational lesson of "small steps, big results" has shaped his approach to building successful systems and businesses.

Watch the 5-minute System Segment on YouTube.

2. Pivoting from agency to software

When Tony's marketing agency was severely impacted by the COVID-19 pandemic, he made the strategic decision to pivot his focus to developing scalable software. This transition led him to create Guestify, a podcast guest booking system that leverages AI, as well as an AI marketplace - aligning with his passion for systems and automation.

3. The "Results Loop" system for business growth

Tony explains his "Results Loop" system, which outlines the key internal and external factors for exponentially growing a business. The internal factors include defining the target market, offerings, and value proposition, while the external factors focus on increasing the number of buyers, size of transactions, and customer loyalty.

4. Leveraging AI for software development

Tony discusses his process for utilizing AI tools like ChatGPT, Claude, and Anthropic Gemini to streamline his software development. He describes how he combines the strengths of different AI models to conceptualize designs, generate code, and debug issues - an iterative, modular approach that allows him to efficiently build and refine his products.

5. Gratitude for his mother's resilience

Tony expresses deep gratitude for his mother, who overcame polio and served as a role model for resilience and determination. Her example of breaking down challenges into small, achievable steps has been a profound influence on Tony's own entrepreneurial journey and systems-focused mindset.

Check out his marketing manifesto: https://smallstepsbigprofits.com/manifesto-confirmation/

Learn more about Tony Guarnaccia over at his website. You can also connect with him on LinkedIn. You can also check out his marketing manifesto to learn more about his system of growing a business.

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!

In this episode of The Systematic Leader, I sat down with Jason Bryll of Parable Associates to dive deep into how businesses can leverage structured learning, automation, and data-driven decision-making to improve efficiency and drive growth.

1. Why Systems-Driven Learning Matters

Most businesses focus on execution, but structured learning opportunities create long-term success. Jason shared how his company builds intentional learning structures to empower employees and improve client outcomes:

• Monthly Learning Days – Employees dedicate time to learning skills like SQL or Python.
• Onboarding Checklists & Training Videos – New hires ramp up faster with customized learning paths.
• Internal Knowledge Sharing – "Show and Tell" sessions encourage employees to share insights from client projects.

Key Takeaway: A culture of learning creates a smarter, more adaptable workforce.

2. Automating the Repetitive: The Power of RPA

We also discussed Robotic Process Automation (RPA)—a game-changer for businesses drowning in repetitive tasks.

Example: Jason’s team automated insurance claim follow-ups for healthcare practices, reducing manual work and freeing up staff for higher-value tasks.

3. Data-Driven Decision-Making

Smart leaders don’t just collect data—they use it. Jason shared how Parable Associates builds feedback loops to refine their systems:

Monthly Executive Leadership Committee (ELC) Meetings – Full-day strategic planning powered by data.

Asana for Tracking Agenda Items – Ensures important issues are discussed.

Employee Pulse Surveys – Five quick questions every month to gauge team sentiment.

Key Takeaway: Reviewing data consistently leads to smarter business decisions.

4. Content as a System: Turning Knowledge into Assets

Another key topic? Using structured content marketing to improve client engagement and training.

Custom training videos – Used for internal learning and as a value-add for clients.

Monthly blog performance reviews – Analyzing read counts and engagement to refine content strategy.

Exploring a YouTube channel – Jason is considering a healthcare operations and data management content hub.

Key Takeaway: Content isn’t just marketing—it’s a business asset.

Learn more about Jason Bryll over at Parable Associates. You can also connect with him on LinkedIn. 

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!

What Happens When Organizations Run on Clarity Instead of Chaos?

Most companies don’t fail because of bad ideas—they fail because of bad systems. Employees drown in confusion, feedback loops break down, and leadership struggles to balance priorities. But what if there was a way to fix it?

In this episode, we sit down with Garrett Delph, founder of ClarityOps, to explore the power of systems thinking in organizational design—and why clear processes and structured feedback are the unsung heroes of high-performing businesses.

Highlights from the interview:

1. The Systems-Driven Organization

The best organizations don’t just “wing it.” They define their values, build for the long term, and create structures that align with their mission.Culture isn’t what you say—it’s how you operate. If leadership doesn’t actively design a feedback-driven culture, one will form by default (often in ways you don’t want).

2. How ClarityOps is Redefining Job Roles

The Net Set 360 System transforms how companies handle job descriptions and career paths—turning outdated, misaligned roles into a searchable, structured database that provides clarity for employees and leaders alike. Why this matters: When roles aren’t clear, confusion skyrockets, performance dips, and misalignment spreads like wildfire.

3. Feedback: The Lifeline of a Healthy Company

Anonymous surveys only work if leadership truly listens and acts on the feedback. One-on-one interviews uncover deeper insights than quick, surface-level feedback. Companies that thrive require a culture of psychological safety—where employees feel comfortable speaking up without fear of retaliation.

4. Balancing Workloads: The Hidden Leadership Challenge

One of the biggest silent killers of productivity? Leaders keep adding responsibilities without removing others. Activity maps help visualize and balance workloads, while temporary flex goals ensure shifting priorities don’t become permanent overload. Regular check-ins are critical to adjust responsibilities as business needs evolve.

5. Leadership That Works: Lessons from Bill Campbell

The legendary advisor to tech giants believed great leadership starts with great management.

Key traits of strong managers:

1. Clear planning – No guessing games, just intentional strategy.

2. Integrity – Leading with transparency and fairness.

3. Crystal-clear communication – Setting expectations so there’s no room for misalignment.

Next Steps for Listeners

• Host regular “systems jam sessions” to find and fix friction points in your organization.
• Evaluate your feedback mechanisms—are you truly creating a safe space for employees to share?
• Audit your job descriptions and workloads to ensure they’re clear, balanced, and aligned with company goals.
• Assess your company values—are they being operationalized in daily business, or are they just words on a wall?

This conversation is a must-listen for any leader looking to build an organization that thrives on clarity, not confusion. Tune in now! 

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

Learn more about Garrett Delph over Clarity Ops. You can also connect with him on LinkedIn.

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!

Join us for a discussion about the importance of building in systems when you have ADHD and run a business. Justin Vajko is the founder of Dialog With Us. One of my favorite parts of the interview is when Justin shared his systems to help him support his ADHD.

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

Highlights from the interview:

1. Content creation system

Justin Vajko shares his content creation system that helps him consistently produce and publish content for his business. The system involves recording himself during client calls and podcasts, automatically uploading the recordings to Dropbox, and then having his team clip, write, and publish the content. This system helps Justin overcome his ADHD-related challenges with consistent content creation.

Watch the 5 minute Systems Segment on YouTube

2. ADHD and building systems

He discusses how his ADHD has impacted his work and life, and the importance of building systems to compensate for his weaknesses. He shares how he discovered his ADHD in high school and has since developed many systems and routines, like dedicated weekly time with his wife and friends, to help him stay organized and productive.

.4 Delegating and reviewing work

We discuss the importance of delegating tasks that play to one's strengths, and the challenges of building effective review processes. Justin acknowledges that reviewing work is a weakness for him, and they explore strategies for finding the right people to handle that responsibility.

5. Celebrating wins and expressing gratitude

The conversation turns to the importance of celebrating wins and expressing gratitude, which Justin has struggled with in the past. They discuss how Justin's entrepreneurial mindset and ADHD can make it difficult to pause and appreciate progress, and the value of building systems to ensure consistent recognition of achievements.

6. Mentors and lessons learned

He reflects on a former boss, John Eilie, who provided him with significant grace and support early in his career as he learned to build systems and overcome the challenges of his ADHD. He expresses gratitude for John's patience and guidance, which laid the foundation for Justin's current success.

Key Takeaways:

• Justin leverages his ADHD as a strength in entrepreneurship, developing systems to compensate for challenges.
• Delegation and building a supportive team are crucial for managing ADHD-related struggles in business.
• Self-awareness and open communication about work styles help improve leadership and team dynamics.
• Systematic review processes and celebration of wins are areas for potential improvement in Justin's business

Learn more about Justin Vajko over at Dialog Video Marketing. You can also connect with Justin over on Linkedin.

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!

Join us for a discussion about building business relationships that last. Greg Wasserman is an expert connector and relationship builder. One of my favorite parts of the interview was his system for building relationships with people he wants to connect with.

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

Highlights from the interview:

1. Relationship-Building System

Greg explains his system for building relationships, which centers around using his calendar and contact information to consistently reach out and connect with people, such as sending birthday wishes. He emphasizes the value of this simple yet powerful system in establishing trust and staying top-of-mind.

2. The Importance of Empathy and Supporting Employees

Greg and Karl discuss how leaders often struggle to build genuine connections with their employees, focusing too much on results rather than understanding their team's needs and challenges. They highlight the importance of empathy, creating supportive systems, and prioritizing the well-being of employees to foster a positive company culture.

3. Embracing Authenticity and Openness 

Greg shares a valuable lesson he has learned from past leaders - the importance of being authentic and embracing one's unique personality, rather than trying to fit a certain mold. He emphasizes that by being true to oneself, leaders can attract the right people and build meaningful connections.

Learn more about Greg Wasserman over on LinkedIn.

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!

Join us for a discussion about building business relationships that last. Greg Wasserman is an expert connector and relationship builder. One of my favorite parts of the interview was his system for building relationships with people he wants to connect with.

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

Highlights from the interview:

1. Relationship-Building System

He explains his system for building relationships, which centers around using his calendar and contact information to consistently reach out and connect with people, such as sending birthday wishes. He emphasizes the value of this simple yet powerful system in establishing trust and staying top-of-mind.

2. The Importance of Empathy and Supporting Employees

He and Karl discuss how leaders often struggle to build genuine connections with their employees, focusing too much on results rather than understanding their team's needs and challenges. They highlight the importance of empathy, creating supportive systems, and prioritizing the well-being of employees to foster a positive company culture.

3. Embracing Authenticity and Openness 

He shares a valuable lesson he has learned from past leaders - the importance of being authentic and embracing one's unique personality, rather than trying to fit a certain mold. He emphasizes that by being true to oneself, leaders can attract the right people and build meaningful connections.

Learn more about Greg Wasserman over on LinkedIn.

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!

Join Jason and me for a discussion about building systems that work well for you and your team’s culture. Jason Barnard is the founder of Kalicube, an AI branding company. One of my favorite parts of this interview is the system he uses for cross-team collaboration.

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

Highlights from the interview:

1. Mastermind system for cross-team collaboration

He describes a system of cross-team masterminds where employees from different departments come together to share problems and brainstorm solutions. This helps improve communication, understanding, and problem-solving across the organization.

Watch the 5-minute Systems Segment on YouTube

2. Automation and efficiency gains from mastermind insights

An example is provided where the marketing team was able to automate processes after getting input from the more tech-savvy production team during a mastermind session. This led to significant time savings for the marketing department.

3. Jason's background and polymorphic career path 

He shares how his diverse experiences, from economics to music to cartoons, have shaped his ability to think creatively and tackle complex problems, especially in understanding how search engines and AI work.

4. Maintaining regular communication with team leads

He has weekly 30-minute calls with each department head to stay connected, understand challenges, and provide guidance, as well as a monthly all-hands meeting where everyone shares wins, struggles, and other updates.

5. Intentional reflection time and setting reasonable daily goals 

He describes a daily routine of spending 10 minutes in the morning reflecting on the day ahead, assessing what is reasonable and possible to accomplish, rather than creating overly ambitious to-do lists.

Learn more about Jason Barnard over at Kalicube. You can also connect with Jason on LinkedIn.

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!

Learn how you can protect your most valuable business assets by building magnetic systems. It's these lighthouses that all business owners can build to find the friction in their company and eliminate it so you can grow your company.

Join Russel me as we discuss the value of building authentic relationships with your employees. They discuss Russel’s specific system he uses to build relationships and support his team. Russel is the host and producer of the "Relationships at Work" podcast. 

You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems.

1. The "PERFORM" system for employee retention

Russel shares his "PERFORM" system, which stands for: Personal one-on-ones, Empowerment, Relationship building, Feeling valued, Ownership, Relatability, and Meaningful experience. He explains how each of these elements has helped him retain the same team for over 12 years.

2. Importance of personal one-on-ones

He highlights the personal one-on-one meetings as a key part of his PERFORM system. He shares how his team strongly resisted when he tried to cancel these meetings, as they found immense value in the dedicated time and space to connect with Russel.

3. Connecting employee values and motivations to their work

He explains how he worked to understand each team member's individual values, passions, and motivations, and then found ways to connect their work to those personal drivers. This helped create a more meaningful experience for the employees.

4. Challenges of leadership and self-awareness

He discusses his tendency to be very passionate in conversations, which can sometimes come across negatively. He shares strategies he uses, like leaving himself reminders, to be more intentional about his communication style and how it is received.

5. Importance of iterative improvement and reflection

He highlights the value of practices like meditation and journaling to help him reflect on his leadership and continually improve. He emphasizes the importance of being open to learning, even from poor leadership examples in the past.

Learn more about Russel Lolacher over at his website Russel Lolacker website. You can also connect with him on LinkedIn. 

As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!