Marina Byezhanova is the Co-founder of Brand of a Leader, a personal branding agency for entrepreneurs and executives. As an entrepreneur, global speaker, show host, and personal branding expert, she has been quoted and referenced in various publications, including Inc.com, Forbes.com, Yahoo News, Financial Post, Fast Company, and Success Magazine. Marina's mission is to inspire entrepreneurs to speak up, stand out, and be radically authentic through the power of building their personal brands. She's a tenured member of the Entrepreneurs’ Organization, having served in local, regional, and global roles.

In this episode:

As an entrepreneur, it’s often difficult to separate your identity from your business. Yet, developing a sense of self apart from your company is crucial to amplify your impact. So how can you develop systems to build your personal brand?

According to Marina Byezhanova, a personal brand has three key aspects: unique positioning, associations, and consistent marketing. Her proprietary personal branding process involves participating in exercises to uncover your true self. Marina encourages entrepreneurs to identify significant life moments and influential mentors, list positive and negative descriptors to determine how they want to be recognized, generate an ideal audience, and establish credibility. 

Join Adi Klevit in today’s episode of Systems Simplified as she chats with Marina Byezhanova, Co-founder of Brand of a Leader, about her process for developing a personal brand. Marina explains why entrepreneurs seek personal branding services, the importance of business systems, and the three core components of a personal brand.