Welcome back to the MSP Security Playbook, powered by Heimdal Security — your partner in unified, AI-powered cybersecurity. 

In this episode, host Jacob Hazelbaker is joined by Paul Green, founder of MSP Marketing Edge and host of the popular MSP Marketing Podcast. Paul has helped hundreds of MSPs ditch random acts of marketing in favor of a systemised, scalable approach to lead generation and client conversion.

Whether you're struggling to sell cybersecurity services to non-technical decision makers or just feeling stuck in reactive sales mode, this conversation is packed with actionable insight. Paul breaks down his 3-step marketing system, explains why MSPs must shift from technician to business builder, and shares the one thing he’d do in his first 30 days if launching a new MSP.

If you're ready to build marketing momentum and close better-fit clients, this episode is for you.

Don’t forget to follow and review the show — and share it with an MSP who needs a smarter go-to-market strategy.

Chapter Markers:

01:57 – Threat Briefing: Silent Ransom Group’s social engineering scam targeting law firms

06:09 – Why MSPs struggle with sales and how to build a repeatable system

07:45 – The 3-Step System: Build Audiences, Grow Relationships, Convert Leads

09:15 – Evolving Your Mindset: From techie to CEO to growth driver

17:26 – Starting from Zero: What Paul would do in his first 30 days as an MSP

21:03 – Play-by-Play: Jacob reflects on Paul’s top takeaways

23:03 – MSP Hot Seat: How to justify cybersecurity costs to skeptical clients

Useful Links:

Connect with Paul Green on LinkedIn

Visit MSP Marketing Edge Website

Explore Heimdal’s platform at heimdalsecurity.com

Follow Jacob for more cybersecurity insights on LinkedIn

For more from Adam connect via LinkedIn