Systemized

What if you ran your business like a living ecosystem, where every part feeds the others, and nothing depends on you grinding 90-hour weeks?

In this episode of Systemized, host Jonathan Probert and co-host Laura Di Franco sit down with Parchelle and Portia, co-founders of Osumaré Learning: a school for contribution-focused experts. Together, they help entrepreneurs turn hard-won knowledge into clear stories, profitable offers, and businesses that run on systems instead of stress.

Parchelle and Portia break down their signature Business Ecosystem model: a way of viewing your business as seven interconnected areas that work together like a forest, so you always know what to fix, what to plan, and where revenue actually originates. We also get into self-discovery (Wealth Dynamics & Human Design), why most entrepreneurs waste time running other people's plans, and the mindset shift from reactive to proactive that gives you your time back.

Chapters

00:00 — Why systems are the solution to growing your business

01:59 — The #1 system that saved them time, effort & money (knowing your genius)

03:55 — Wealth Dynamics, Human Design & why other people's plans fail you

05:39 — The Business Ecosystem: 7 parts of every business explained

09:50 — Disorganized? Start here: the "soil" (sole work) + leadership

11:40 — Connecting client experience, sales & marketing (your real revenue driver)

17:50 — What the system changed: community, shared language & peace of mind

21:30 — Proactive vs. reactive: strategize and execute in their right seasons

24:00 — The #1 business-building tip: know your unique contribution

26:00 — "The future of business is doing more good"

29:15 — What entrepreneurship really gave them (the stories behind the systems)

35:00 — Where to find Parchelle & Portia + free resources

🔗 Resources & Links:

Their website: www.osumarelearning.com

Find Parchell & Portia on LinkedIn:

www.linkedin.com/in/parchelle/

www.linkedin.com/in/portia-michele/

Free AI Discovery Call:

https://SystemsSuccessPro.as.me/Consultation

Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

What if the secret to growing your business isn't working harder — it's building better systems?

In this episode of Systemized, hosts Jonathan Probert and Laura DeFranco sit down with Diane Hallman, founder of Simple Systems for Thriving and business consultant for purpose-led small businesses and nonprofits. With an MBA in Finance and years of executive leadership experience, Diane helps leaders simplify operations, strengthen strategy, and track what actually matters.

In this conversation, Diane gets real about why "what you track grows" is the most underused principle in small business, the mindset trap keeping you stuck doing low-value tasks as a CEO, the delegation mistake most leaders don't even realize they're making, why your employees not caring "as much as you" is not the problem you think it is, the truth about work-life balance and why Diane calls it a myth, how SOPs borrowed from fast food can eliminate chaos in your team, and what it actually takes to be present at home when your business never shuts off.

If you're a small business owner drowning in operations and can't find time to lead strategically, this episode is for you.

Subscribe for more conversations with entrepreneurs on the systems that helped them scale.

🔗 Resources & Links

Click here for Diane’s FREE GIFT:

Abundance Capacity Reset:

https://simplesystemsforthriving.com/landing/abundance

Find Diane on LinkedIn:

https://www.linkedin.com/in/dianehallman/

Free AI Discovery Call:

https://SystemsSuccessPro.as.me/Consultation

Find Jonathan and Laura on LinkedIn: https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

Most entrepreneurs lose deals before the first conversation — because their brand doesn't match their skill level. In this episode, Derrick Boddie, founder of Mango Innovation, breaks down his 4-step system for building instant professional credibility on a bootstrap budget, and why your origin story is the most powerful sales tool you're not using.

What You'll Learn:

- The "Fake It Till You Make It" framework — how to present a bigger persona before you have the resources (and how Derrick used it to secure $250,000 in sponsorships)

- The 4-step professional positioning system: custom email → logo → branded documents → website

- Why storytelling is your biggest competitive advantage — and how Apple mastered it

- How to build a brand identity so memorable people call you "the mango guy"

- Why growing pains never stop (and what to do about them)

- The #1 superpower of successful entrepreneurs — and it has nothing to do with talent

🔗 Resources & Links

Click here for Derrick’s Free Tool:

https://mangoinnovation.com/mango-squeeze/

Find Derrick on LinkedIn:

https://www.linkedin.com/in/derrick-boddie/

Derrick’s Website:

https://mangoinnovation.com/

Free AI Discovery Call:

https://SystemsSuccessPro.as.me/Consultation

Find Jonathan and Laura on LinkedIn:

https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

What if 4% of what you do creates 64% of your results, and you don't even realize you're doing it?

In this episode, Brandon Fong breaks down how the Pareto Principle goes deeper than most entrepreneurs think. We're not just talking 80/20. We're talking about the 4%, your unconscious superpower that gives you infinite energy and makes business feel like play instead of work.

Brandon shares his framework for treating your personality like a video game character, architecting your business around your natural strengths, and why trying to be good at everything is the fastest path to burnout.

Whether you're a solopreneur drowning in tasks you hate or a business owner looking to build a team around your zone of genius, this conversation will change how you think about productivity, delegation, and what "hard work" actually means.

🔑 In this episode, you'll learn:

• What the 4% rule is and how to find yours

• How to use the "video game character" framework for business decisions

• Why staying in your zone of genius is the ultimate scaling strategy

• The honest truth about what entrepreneurs get wrong about hustle

🔗 Resources & Links

Connect with Brandon here:

https://www.linkedin.com/in/brandonsfong/

Brandon’s Resources:

https://curiosityisland.com/

https://gobeyondcurious.com/

https://gobeyondcurious.com/files/

Get your free Systems Guide:

https://systemssuccesspro.com/free-systems-guide/

Find Jonathan and Laura on LinkedIn:

https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

Check out the Systemized Newsletter:

https://systemssuccesspro.com/newsletter/

What does it really take to build a personal brand that attracts clients?

In this episode of Systemized, Kelly Schuknecht breaks down the three essential pillars of marketing success: Visibility, credibility, and consistency. If you're missing even one, your marketing efforts won't work.

Learn why 80% of marketing is simply reminding people you exist, and how to show up authentically where your audience already is. Kelly shares practical strategies for building thought leadership through: Podcasts, Speaking engagements, LinkedIn, Content creation - without pretending to be someone you're not.

The secret to standing out online? It's literally standing in the mirror in front of you. Discover how to leverage your unique experiences and perspectives to create content that builds trust and converts. Whether you're an entrepreneur, consultant, or service provider, this video gives you the marketing framework to grow your personal brand with confidence.

🔗 Resources & Links

Click here for Kelly's Thought Leadership Scorecard: https://twomilehighmarketing.typeform.com/scorecard?typeform-source=www.google.com

Find Kelly on LinkedIn:

https://www.linkedin.com/in/kellyschuknecht/

Kelly’s Website:

https://twomilehighmarketing.com/

Schedule a chat with Jonathan to talk about Systems + AI Automation:

https://SystemsSuccessPro.as.me/Consultation

Find Jonathan and Laura on LinkedIn:

https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

Check out the Systemized Newsletter:

https://systemssuccesspro.com/newsletter/

Discover how putting systems first can revolutionize your business and unlock real, sustainable growth. In this episode of Systemized, Jonathan Probert and Laura Di Franco sit down with operations expert Edi Oduraa to explore people-centered strategies and actionable frameworks every entrepreneur can use to simplify and scale.

💡 What you’ll learn in this video:

• The four key phases of the Client Journey Framework: Magnetize, Align, Serve, and Canonize
• How to view your business through a relationship-first lens instead of traditional silos
• Edi’s practical Sense → Strategize → Concretize → Optimize system-building method
• Why simplicity is the most overlooked secret to long-term sustainability
• How entrepreneurship can create freedom, flexibility, and fulfillment

👉 Ready to upgrade your business systems? Watch now and start building the business—and lifestyle—you truly want.

🔗 Resources & Links

Click here for Edi’s Free Training:

https://edithoduraa.me/entry 

Find Edi on LinkedIn & Instagram:

https://www.linkedin.com/in/edithoduraa/

https://www.instagram.com/edith.oduraa/ 

Edi’s Website:

https://edithoduraa.me/ 

Get your free Systems Guide:

https://systemssuccesspro.com/free-systems-guide/

Find Jonathan and Laura on LinkedIn:

https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

Check out the Systemized Newsletter:

https://systemssuccesspro.com/newsletter/

Unlock the power of systems to supercharge your business growth! In this episode of Systemized, digital entrepreneur SA Grant reveals the exact strategies he’s used to save time, effort, and money—while turning podcasting into a streamlined lead-generation machine.

💡 What you’ll learn in this video:

• How SA Grant built a podcasting system that doubles as a lead magnet
• The time-saving tools every entrepreneur should use (Google Forms, Sheets & more)
• How to build scalable systems for finding and filtering top podcast guests
• Crafting deeper interview questions that boost engagement and retention
• Why networking and systems together create true entrepreneurial freedom

🔗 Resources & Links

Click here for S. A. Grant’s website:

https://bossuncaged.com/

Find S. A. on LinkedIn:

https://www.linkedin.com/in/shannol/

Get your free Systems Guide:

https://systemssuccesspro.com/free-systems-guide/

Find Jonathan and Laura on LinkedIn:

https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

Check out the Systemized Newsletter:

https://systemssuccesspro.com/newsletter/

👍 If this episode helps you:

✔️ Like & Subscribe for weekly systems strategies

✔️ Share with a fellow entrepreneur or podcaster

✔️ Comment below: What’s one system that saves you the most time?

Unlock the secrets to business growth and financial clarity with systems that work! In this episode of Systemized, executive financial strategist Gala McCray reveals how strong financial systems and intentional leadership can set your business up for long-term success and legacy.

💡 What you’ll learn in this video:

• How financial systems begin with leadership, mindset, and clear intention
• The importance of separating personal and business finances
• Simple ways to organize and categorize financial data for better decision-making
• When and how to get support with bookkeeping and financial management
• The power of building your entrepreneur tribe for support and accountability

👉 Watch now to discover actionable financial systems that help you grow your business, reduce stress, and build lasting wealth.

🔗 Resources & Links

Click here for Gala’s Financial Focus Guide:

https://twoarrows.myflodesk.com/w3cvo2c4tl

Find Gala on:

Instagram - https://www.instagram.com/twoar/

LinkedIn - https://www.linkedin.com/in/galamccray/

Her Website - https://twoarrows.co/ 

Get your free Systems Guide:

https://systemssuccesspro.com/free-systems-guide/

Find Jonathan and Laura on LinkedIn:

https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

Check out the Systemized Newsletter:

https://systemssuccesspro.com/newsletter/

👍 If this episode helps you:

✔️ Like & Subscribe for weekly systems insights

✔️ Share with a fellow entrepreneur or business owner

✔️ Comment below: What’s one financial system you’ll improve this month?

Unlock the secrets to writing success and business growth with Dr. Oliver T. Reid, best-selling author, speaker, and creator of the “MILK” Writing System. In this episode of Systemized, discover the proven systems and tools Dr. Reid uses to turn ideas into published books, and how those same systems can scale your business.

💡 What you’ll learn in this video:

• How Dr. Reid’s MILK Writing System transforms book ideas into finished products
• The key to developing your message and purpose before you start writing
• Why embracing imperfection accelerates your creative process
• The best voice-to-text and transcription tools to streamline your workflow
• How to build a business team that complements your strengths and vision

👉 Watch now to take the first step toward systemizing your business and creative process for epic growth!

🔗 Resources & Links

Click here for Dr. Reid’s Free Inquiry Call:

https://go.oncehub.com/InquiryCall1

Dr. Reid’s Website:

https://www.wroteby.me/thewritingcoach

Find Dr. Reid on LinkedIn:

https://www.linkedin.com/in/drolivertreid/ 

Get your free Systems Guide:

https://systemssuccesspro.com/free-systems-guide/

Find Jonathan and Laura on LinkedIn:

https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

Check out the Systemized Newsletter:

https://systemssuccesspro.com/newsletter/

👍 If this video helps you:

✔️ Like & Subscribe for weekly systems insights

✔️ Share with an author or entrepreneur ready to scale

✔️ Comment below: What system do YOU use to stay consistent in your creative process?

Discover how the right systems can transform your business and accelerate growth! In this episode of Systemized, systems developer Chase Avery shares real-world lessons, mindset shifts, and step-by-step strategies to help small business owners streamline workflows and scale with confidence.

💡 What you’ll learn in this video:

- Why genuine business relationships are key to sustainable growth

- Chase’s journey to finding the perfect project management system

- The art of trial and error when implementing new systems

- Fast-track tips for hiring project managers and choosing the right tools

- The biggest mindset shift and purpose-driven lessons from entrepreneurship

👉 Watch now to get systemized and unlock epic business growth!

🔗 Resources & Links

Find Chase Here:

Website: https://averyautomations.com

Podcast: https://www.youtube.com/@roadtoworship

Instagram: @chase1avery

Get your free Systems Guide:

https://systemssuccesspro.com/free-systems-guide/

Find Jonathan and Laura on LinkedIn:

https://www.linkedin.com/in/jonathanprobert/

https://www.linkedin.com/in/thelauradifranco/

Check out the Systemized Newsletter:

https://systemssuccesspro.com/newsletter/

👍 If this video helps you:

Like & Subscribe for weekly systems strategies

Share with an entrepreneur

Comment below: What’s one system you’re improving right now?