In this episode, Cliff Sosamon shares his journey from military service to coaching, and why systems consistently beat willpower when it comes to building a sustainable business. Cliff breaks down the AUF method (Action Under Friction) a practical framework for pushing through fear, rejection, and resistance instead of waiting for the "right" moment.

We dig into why motivation always fades, how to build real accountability (self-imposed or with an outside perspective), and why so many coaches quit within the first three months. Cliff also shares his personal daily systems, the story behind his own podcast, and how embracing discomfort is the real key to growth.

Key topics:

• The importance of systems in business and personal growth
• The AUF method for overcoming fear and friction
• Why accountability and outside perspective drive long-term success
• Managing fear of failure, rejection, and even success
• Storytelling and authentic communication in coaching
• Building resilience by unlearning procrastination

Guest: Cliff Sosamon
LinkedIn: https://linkedin.com/in/cliffsossaman

Ready to escape the coach trap? Visit www.coachtrap.co.uk