Wendy Lieber is the Co-founder and CEO of ContentBacon, an inbound marketing company that helps build brands that people know, like, and trust. ContentBacon's client intake process helps them learn about their clients' industry, customers, prospects, opportunities, and brand personality to develop unique content to create more awareness and grow their businesses. Wendy is also a board member of the Entrepreneurs' Organization.

In this episode:

To grow and scale your business, you need customers. Lead generation is critical in building an audience interested in what you have to offer, and when done correctly, it can produce tremendous ROI for your business. 

Content marketing is a great way to grow an audience and keep them engaged. There are many channels companies can leverage to attract and communicate with their audience, share their unique story, and help differentiate their brand from other players in the industry. However, it is essential that you identify your ideal customers, understand their needs, and provide products that meet those needs. Wendy Lieber, an experienced content strategist, explains that an efficient content strategy consists of scalable processes and systems that others can learn from and replicate to achieve growth. So how can you create an effective content strategy?

Wendy Lieber, the Co-founder and CEO of ContentBacon, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about systems and processes for creating an efficient content strategy. Wendy discusses tips for growing an audience, creating and sharing content on various platforms, and working with a content management company.