Systems of Scale

By Ian Gatzke

Bringing on top Info Product creators to share their insights on how they grew a successful Info Product

... more

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FAQs about Systems of Scale:

How many episodes does Systems of Scale have?

The podcast currently has 33 episodes available.

Systems of Scale episodes:

April 07, 2026 Trust, Listening, and the Future of Influence
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit

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In this episode of Systems of Scale, Ian Gatzke sits down with Bob Burg to unpack what real influence actually is and why it has less to do with pressure and more to do with trust.
Bob explains the difference between persuasion and manipulation, why listening is central to understanding value, and how sales has shifted as buyers have become more informed and more skeptical of outdated tactics.

The conversation also explores why genuine concern for the other person is not just ethical, but commercially effective.
If you care about selling in a way that builds trust, creates better outcomes, and leads to stronger long-term relationships, this episode will give you a clear framework for thinking about influence differently.
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Bob’s Links:
- Website: https://burg.com/
- LinkedIn: https://www.linkedin.com/in/bobburg
- Instagram: https://www.instagram.com/realbobburg/
- Facebook: https://www.facebook.com/burgbob/
Bob’s Books:
https://burg.com/books/
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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting
===============
Highlights:
00:00 - Intro
00:13 - Influence Defined
03:11 - Creating Pull
05:29 - Persuasion Vs Manipulation
09:16 - Changing Sales
14:29 - Why Listening
18:07 - Sales Questions
21:17 - Walking Away
23:02 - Billboard Question
24:37 - Living Practically
...more
24min
April 02, 2026 From Personal Story to Thought Leadership Framework
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit
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In this episode, I sat down with Katherine Tuominen to explore what real thought leadership actually requires, and why it cannot be reduced to shortcuts, soundbites, or AI-generated content.
We unpack how founders can identify the deeper threads in their personal and professional story, then turn those insights into a clear framework, message, and market position.
Katherine shares how her team helps founders uncover the through line behind their expertise, translate it into a coherent narrative, and build a more holistic communication ecosystem around it.
Our conversation also expands into ethical marketing, long-term credibility, and why improving the product itself may be the most important lever for growing a business.
This is a strong episode for founders who want to build visibility in a way that is durable, honest, and structurally sound.
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Katherine’s Links:
- Website: https://catalystbrandstrategy.com/
- LinkedIn: https://www.linkedin.com/in/katherine-tuominen
- Instagram: https://www.instagram.com/katherinetuominen/
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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting
===============
Highlights:
00:00 Intro And Setup
01:19 Defining Thought Leadership
05:17 Finding Personal Threads
10:18 Katherine's Story
15:02 Holistic Marketing Systems
18:10 Why Product Matters
22:48 Ideal Client Profile
24:05 Measuring Real Impact
27:10 Choosing One Channel
29:54 Catalyst Vision
33:23 Long Term Credibility
35:48 Billboard Message
...more
34min
March 31, 2026 Reinvention, AI Disruption, and Designing Your Second Act
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit

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In this conversation, Jay Samit breaks down why reinvention is not something that happens by accident, but something people can design with intention.

He explains how AI is reshaping the labor market, why most people will be replaced by someone using AI better than they are, and how disruption can become an opening rather than a dead end.
We also explore the practical structure of a second act, from identifying meaningful problems to building around your unique experience, purpose, and strengths.

Along the way, Jay shares stories about entrepreneurship, aging, mentorship, digital guidance, and the role of purpose in both longevity and meaningful work.

This episode is a deep look at how people can navigate change, create value, and design a more intentional next chapter.

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Jay’s Links:
- Website: https://jaysamit.com/
- LinkedIn: https://www.linkedin.com/in/jaysamit
- Facebook: https://www.facebook.com/jaysamit
- TikTok: https://twitter.com/jaysamit

Order The Second Act Advantage Book: https://amzn.to/4rMxvHm
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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

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Highlights:
0:00 Intro
1:22 Reinvention Framework
8:03 Problem Identification
11:59 Digital Mentorship
17:43 Motivation And Purpose
23:46 Opportunity Recognition
30:27 Entrepreneurship Mindset
33:08 Longevity Basics
39:23 Ikigai And Reading
44:41 Personalized Guidance
47:37 Second Act Community
50:33 Final Billboard
...more
46min
March 26, 2026Stop Rehearsing Your Struggle Story and Rebuild Your Life
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit

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What happens when your life forces a reset and the story you tell about it becomes the thing keeping you stuck?

In this episode, author Jeanette Harrison joins Systems of Scale to talk about identity after disruption, the moment she realized she was dealing with PTSD (not just anxiety), and the practical tools she used to rebuild from multiple major life shifts.

We also unpack a trap that shows up for a lot of high-functioning people: rehearsing the struggle story long after the crisis is over, and how to flip that narrative into proof, progress, and self-trust.

In this episode, we cover:
Identity shifts after life resets
PTSD vs anxiety, and recognizing the difference
Tools that helped: therapy, meditation, journaling, and “empty chair” processing
Breaking assumptions and unhelpful internal narratives
Letting go of the struggle story without denying what happened
Incremental steps that rebuild confidence and capacity
Why walking became a body-mind reset and emotional release
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Jeanette’s Links:
- Website: https://www.howhealthcareworks.net/
- LinkedIn: https://www.linkedin.com/in/jeanetteharrisonmph
- Facebook: https://www.facebook.com/AuthorJeanetteHarrison/
- Instagram: https://www.instagram.com/jrharrison2014/

===============
- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting
===============
Highlights:
00:00 Starting the show
01:01 Identity resets impact
06:29 Stress and DNA
08:11 PTSD realization moment
10:40 Recovery tools overview
18:03 Empty chair therapy
19:58 Struggle story trap
23:40 Reframing to proof
25:30 Workshop and worksheet
32:56 Walking as anchor
38:02 Small wins matter
41:52 Billboard message
...more
37min
March 24, 2026 Build Your Personal Brand and Create Multiple Income Streams
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit

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Build Your Own Systems Assistant GPT Guide:
https://www.canva.com/design/DAHCWkW_9Ng/9VjJUKuJ-_X5ueaPmlbWhw/edit?utm_content=DAHCWkW_9Ng&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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What does it actually look like to build a career where every move compounds instead of competing for your attention?

In this conversation, Julia Hurley unpacks how to grow a personal brand by starting with one core capability, then expanding into adjacent offers, relationships, and income streams that reinforce each other.
We also get into delegation, systems, networking with purpose, and why long-term growth depends less on flashy tactics and more on consistency, clarity, and structure.
For coaches, mentors, consultants, and info-product founders, this episode is a practical look at how real leverage gets built over time.
If you are trying to turn expertise into a durable business, this one gives you a strong operating model.
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Julia’s Links:
- Website: https://linktr.ee/thejuliahurley
- LinkedIn: https://www.linkedin.com/in/juliahurley
- TikTok: https://www.tiktok.com/@TheJuliaHurley
- YT Channel: https://www.youtube.com/@TheJuliaHurley
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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

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Highlights:
00:00 - Cold Open
00:37 - Career Compounding
04:18 - Build Bench
07:11 - Super Connector
14:27 - Purposeful Networking
20:03 - Build Systems
25:50 - Real Estate
33:22 - Athlete Management
40:31 - NIL Support Model
51:52 - Do Your Best
...more
50min
March 19, 2026 Lead Yourself First: The Hidden Patterns Shaping How You Lead
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit
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In this episode, Ian sits down with Dr. Kevin Mays to explore why leadership breakdowns often start beneath the surface, inside the hidden patterns, assumptions, and emotional defaults that shape how we lead.

Kevin explains his framework for self-leadership, including the difference between the “robot brain,” presence, awareness, intention, and vision.
They unpack how these internal patterns affect delegation, performance, culture, and business growth, and why many founders hit a ceiling when they fail to evolve their leadership alongside their company.
This is a deep conversation on how to lead yourself first so you can lead others more effectively.

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Dr. May’s Links:
- Website: https://maysleadership.com/
- LinkedIn: https://www.linkedin.com/in/dr-kevin-mays-3b893210/
- Facebook: https://www.facebook.com/maysleadership/
- Instagram: https://www.instagram.com/maysleadership/
- TikTok: https://www.tiktok.com/@maysleadership
- YT Channel: https://www.youtube.com/@maysleadership5398

Lead Yourself First Book:
https://www.amazon.com/Lead-Yourself-First-Achievers-Leadership-ebook/dp/B0GK9K9GQC/ref=sr_1_1?crid=1VOE3OVNN6ZJG&dib=eyJ2IjoiMSJ9.9q7Utsb1gk7w1kBVSq5QxJ188Fjql7ZCiFhOEsi7PGE.xzE9OZj_fOJbvtZTazKCOzE219fYi8c3Mg6KRDU7_gw&dib_tag=se&keywords=lead+yourself+first+kevin+mays&qid=1771463076&sprefix=lead+yourself+first+kevin+mays%2Caps%2C193&sr=8-1

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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

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Highlights:
00:00 Recording Setup
01:22 Robot Brain
06:16 Pattern Awareness
14:02 Business Outcomes
21:15 Leadership Growth
26:40 Mental Rehearsal
36:47 Awareness Practices
42:08 Vision Design
51:22 Evolve Intentionally
55:16 Final Billboard
...more
53min
March 17, 2026 How to Overcome Self-Doubt and Stop Self-Sabotage
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit
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In this episode, Kathryn Eipl breaks down how self-doubt, self-sabotage, and nervous system dysregulation can quietly shape the way people think, act, and move through life.
She explains the structure behind her NeuroResonance Method, a process that blends cognitive behavioral work, energy work, and sound healing to help clients uncover the beliefs and stored experiences driving unwanted patterns.
The conversation explores how limiting beliefs are formed, how they can be challenged, and what it looks like to create change that feels both personal and durable.
Kathryn also shares her own story of leaving a misaligned career, working through substance dependence, and building a method rooted in the kind of support she could not find herself.

It is a grounded conversation about healing, structure, and what it takes to create real internal change.
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Kathryn’s Links:
- Website: https://eiplhealing.com/
- LinkedIn: https://www.linkedin.com/in/kathryn-eipl/
- Facebook: https://www.facebook.com/eiplhealing
- Instagram: https://www.instagram.com/eiplhealing
- TikTok: https://www.tiktok.com/@eiplhealing
Thoughts Tracker Workbook: https://eipl-healing.involve.me/thoughts-tracker

===============
- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting
===============
Highlights:
00:00 Cold Open
01:22 Method Overview
03:25 Personalized Process
06:05 Sound Healing
09:17 Founder Self-Doubt
15:22 Inner Parts
18:47 Processing Tools
23:17 Intentional Change
28:23 Tech Interruption
40:02 Scaling Personalization
45:54 Kathryn’s Story
56:25 Life Alignment
1:01:38 Breaking Point
1:07:50 Be Kind
...more
49min
March 12, 2026 Stop Overthinking and Just Start (Your Coaching Business)
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit
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Dr. Patrice J. Carter breaks down what it actually takes to go from “I think I’m called to coach” to running a real coaching business.
We unpack how she structures Breakpoint Coaching Collective as a 12-week transformation that builds the coach and the business in parallel, including why she gets students coaching early instead of hiding behind branding work.
Patrice also clarifies a key distinction many new coaches miss: coaching vs. mentoring, and why asking and listening is the real skill.
We talk about niche selection, the fear of “too many coaches,” and how community and accountability close the execution gap inside any program.
If you’re serious about starting a coaching business, this episode is a clean reminder: stop overthinking and start.

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Dr. Patrice J. Carter’s Links:
- YT Channel: https://www.youtube.com/@DrPatriceJCarter
- LinkedIn: https://www.linkedin.com/in/drpatricecarter
- Facebook: https://www.facebook.com/patrice.s.carter/

===============
- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

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Highlights:
00:35 12-week journey overview
02:52 Start coaching early
05:09 Niche from past
07:27 Money not enough
09:52 Betting on yourself
13:04 Do it scared
17:11 Mission and niche
28:48 Faith and business
39:11 What sets apart
43:08 Community drives completion
48:45 Stop overthinking, just jump
...more
46min
March 10, 2026No One’s Coming: The Mindset Shift Every Entrepreneur Needs
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit
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In 2009, Mickey Lyles experienced a moment that forced a permanent shift in how he sees life, work, and responsibility. After losing his father unexpectedly, he discovered there was no safety net, no inheritance, and no one coming to rescue him.
That moment became the foundation for his core message: no one’s coming, stop waiting, start building.
In this episode, Mickey breaks down how that mindset changes the way entrepreneurs make decisions, why many founders accidentally “own a job,” and what it looks like to build a business that creates real margin, real leverage, and real freedom.
We also get tactical on scaling: reverse-engineering KPIs, using employee scorecards without micromanaging, hiring past the fear of “what if it doesn’t work,” and designing incentives that actually drive outcomes.
What you’ll learn:
The 2009 moment that reshaped Mickey’s worldview
Why “no one’s coming” is the foundation of extreme ownership
How to choose the right business “vehicle” for your goals
The Time, Money, Control framework for decision-making
Why revenue can lie, and why margin matters more
How to scale without becoming the bottleneck
Scorecards + KPIs that create accountability without micromanagement
The traits Mickey sees in the most successful entrepreneurs
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Mickey’s Links:
- Website: https://mickeylyles.com
- Website: https://immeasura.com/
- LinkedIn: https://www.linkedin.com/in/mickey-lyles
- YT Channel: https://www.youtube.com/@MickeyLylesImmeasura
===============
- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

===============
Highlights:
00:00 Minimal intro start
00:59 Defining moment 2009
05:13 Belief shapes decisions
08:59 Business vehicle fit
13:01 Roadmap planning horizons
16:32 Time money control
19:10 Million dollars realization
22:09 Time matters most
24:16 Savings not security
27:18 Reinvestment fear hurdle
30:58 Reverse engineer KPIs
36:29 From job scaling
40:45 Scorecards not micromanage
48:38 Traits of winners
51:39 Billboard core message
52:42 Closing remarks wrap
...more
46min
March 05, 2026 From Engineer to Online Entrepreneur: Build Multiple Income Streams Using AI and Leverage
Check out the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit
===============
John Prather explains how he uses AI and leverage to build multiple income streams while still working a full-time job.
We cover the real mechanics behind leverage, mentorship, and building an online business, plus the execution problem most programs ignore: people buy, but they do not implement.
If you’re trying to build an online business, start a side income stream, or use AI to launch faster, this episode gives you a clear model to follow.
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John’s Links:
- Website:https://johnprather1.com/
- Plug & Profit Guide: https://bit.ly/plugprofitguide
- LinkedIn: https://www.linkedin.com/in/john-prather-318b2b102/
- All Social Media Platforms: @johnprather_1
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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

===============
Highlights:
00:01 Podcast influences
00:43 Leverage realization
01:13 Assets vs hours
02:16 Four leverage types
03:47 Network marketing leverage
04:10 Mentorship origins
07:08 Start business steps
11:07 Mentorship impact
14:01 Mentor definition
19:30 AI funnel model
30:00 Luck and timing
44:03 Billboard message
...more
40min

FAQs about Systems of Scale:

How many episodes does Systems of Scale have?

The podcast currently has 33 episodes available.