How to Tell If a Franchise Is Actually Worth Buying
Thinking about buying a franchise? Before you invest your money, there are important questions you need to answer.
In this episode of Systems That Set You Free, I La Tonya Roberts sits down with Dan Collins, founder of Franchise First Advisors, to discuss how to evaluate a franchise before signing on the dotted line.
Dan shares decades of franchising experience and explains why a recognizable brand, strong marketing, or a large number of locations does not automatically mean a franchise is a good investment.
You'll learn:
• How to evaluate a franchise before buying
• What to look for in a Franchise Disclosure Document (FDD)
• Why Item 19 matters
• The difference between revenue and actual profit
• Franchise red flags to investigate before investing
• The four areas to evaluate in a franchise opportunity
• Why operational support and strong systems matter
• How to conduct franchise due diligence
• Why you should speak directly with existing franchisees
• Questions to ask franchise owners before investing
• Why successful franchise owners focus on execution
• What can go wrong when a franchise scales too quickly
• Why undercapitalization can become a major problem
• When it may be better to walk away from a franchise opportunity
• How systems and people can create greater freedom for business owners
One of the biggest lessons from this conversation is simple:
Don't just buy a franchise. Understand the business you're buying.
Before investing, study the financials, understand the business model, investigate the support systems, and speak with people who are already operating the franchise.
Because the goal isn't simply to own a business.
The goal is to build a business that works.
Chapters00:00 — Navigating the Franchise Maze
01:00 — Why Dan Started Helping Franchise Buyers
03:00 — Is Every Franchise Worth Buying?
05:00 — What to Look For in a Franchise
07:00 — Understanding the FDD
09:00 — Why Item 19 Matters
11:00 — Revenue vs. Profit
13:00 — The Subway Example
16:00 — The Four Criteria for Evaluating a Franchise
19:00 — Systems That Create Freedom
22:00 — How to Evaluate Profitability
25:00 — Talking to Existing Franchisees
28:00 — Questions You Should Ask
31:00 — Why Execution Matters
34:00 — Scaling a Franchise
37:00 — What Breaks When You Scale
40:00 — Following the System
43:00 — When to Walk Away
46:00 — Who Franchising May Be For
49:00 — What Freedom Really Means
52:00 — The Ultimate Business System
54:00 — Final Thoughts
About Dan CollinsDan Collins is the founder of Franchise First Advisors and helps prospective franchise owners evaluate opportunities and make more informed investment decisions.
About Systems That Set You FreeSystems That Set You Free explores business systems, operations, AI, accountability, and strategies that help business owners build companies that don't depend entirely on them.
Subscribe for more conversations about building businesses that give you greater clarity, control, and freedom.
Resources 👉 Schedule an Operational Freedom Diagnostic
https://bit.ly/OpsDiagnostic
👉 Book a Clarity Call
https://bit.ly/HCGConsult
👉 Get Weekly Operations Tips
https://bit.ly/hcgweekly
👉 Download the Freedom Systems Blueprint
https://link.harmonyconsultinggroup.org/widget/form/99p8JwWRgrtFg466iInD
Connect with Dan CollinsWebsite:
https://franchisee1stadvisors.com/
Social Media
https://www.youtube.com/@Franchisee1st
https://www.instagram.com/franchisee_1st/
https://www.linkedin.com/in/franchisedan/
https://www.facebook.com/Franchisees1st/
https://www.tiktok.com/@franchisee.1st.adv
Connect with La Tonya Roberts💼 LinkedIn
https://www.linkedin.com/in/la-tonya-roberts/
📷 Instagram
https://www.instagram.com/theLaTonyaroberts/
📘 Facebook
https://www.facebook.com/theLaTonyaroberts/
🧵 Threads
https://www.threads.com/@theLaTonyaroberts
🎵 TikTok
https://www.tiktok.com/@theLaTonyaroberts
More from Harmony Consulting Group🌐 Website
https://www.harmonyconsultinggroup.org/
💼 LinkedIn
https://www.linkedin.com/company/harmony-consulting-group/
📷 Instagram
https://www.instagram.com/theharmonyconsulting
📘 Facebook
https://www.facebook.com/theharmonyconsulting/
📧 Email
[email protected]