Season 2 Episode 16: Rick Nortier, Director of Marketing: Chicago Faucet Company by Hook + Ladder Digital

Season 2 Episode 15: Justin Belford, Marketing Director at Auto Canada by Hook + Ladder Digital

Season 2 Episode 14: Britt Corbett, Director of Marketing & Communications at Four Seasons Sales by Hook + Ladder Digital

Season 2 Episode 13: Brittany Pitruniak, Director, Marketing & Communications at Crowe MacKay LLP by Hook + Ladder Digital

Season 2 Episode 12: Tom Spaven, VP of Marketing at Goodwipes by Hook + Ladder Digital

Michael Klassen, the Director of Brand Development for Joey's Franchise Group and founder of Streets, a food concept company, discusses the company's approach to marketing and food. He explains that the company has carved out its own niche in the food industry by pivoting onto food trends quickly and focuses on creating the best version of a variety of foods, not just one specific type. Klassen also talks about how the COVID-19 pandemic impacted their business and how they were able to leverage their brand's new look and use social media to get the word out. He emphasizes the importance of collaboration and iteration in the workplace and how leaders must create a safe work environment where everyone can voice their ideas, concerns and collaborate to achieve success. Finally, he discusses the importance of holistic marketing and creating a good relationship with vendors and partners.

Harrison Stevens, Vice President of Marketing at Bellhop, discusses the challenges and opportunities in the moving industry, as well as the importance of consistent user experiences, scalable campaigns, and delegation. Stevens stresses the importance of empowering team members to take ownership of their projects, using project management methodology such as Scrum or Sprints, and creating a combination of internal and external resources.

This podcast episode features Alison Oscorpe, Director of Growth at Quill Inc., discussing the significance of podcasting in marketing and common mistakes to avoid. She outlines her role at Quill, her successful strategies, and also the lessons learned from failed campaigns. Alison shares her methods for fostering collaboration, measuring success, handling conflicts, and working with external partners. She concludes by discussing her commitment to her own professional growth, providing a personal perspective on development strategies.

Show Notes:

3:50 - Background on the company, Quill

6:09 Why do organizations reach out to Quill

8:14 - What would you tell organizations who are reluctant to adopt Podcasting into their marketing mix

10:43 - Top errors companies make with their Podcast

14:38 - Alison's main mandate at Quill as Marketing Director

17:09 - Alison's superpowers in her role

23:13 - What have you launched recently that you're proud about

24:27 - An example when a campaign did not succeed, what did you learn?

30:46 - How do you foster collaboration and integration of marketing across the organization?

33:12 - What do you track regularly and how do you keep score?

37:48 - How do you manage conflicts and disagreements internally with your team?

40:19 - How do you work with external partners

45:04 - How Alison contributes to her own professional growth.

In this interview with Aarthi Kalyanaraman, Marketing Director at Plastic Bank, we discuss her journey as a marketing leader, her strengths and weaknesses, and Plastic Bank's mission. We explore the role of marketing at Plastic Bank, team effectiveness, and recent campaign successes and failures. Aarthi shares insights on collaboration, conflict management, diversity, and scaling challenges. We also delve into behavior change goals and maintaining a cutting-edge marketing approach.

Corryn Williams is the Senior Director of Strategic Growth at Method Architecture. She oversees the brand, marketing, and client relations team. As a marketer, Corryn has experience working within an agency, in house, with small businesses and global brands. This variety of experience has helped to shape her ability to scale marketing strategies to achieve goals.