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Table Tennis As A Hobby → Club Concept For STIGA®
You may know STIGA, the renowned table tennis equipment brand founded in Sweden in 1934. This is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis, ultimately turning table tennis hobbyists into members with benefits, including access to exclusive events and unique experiences.
Listen to Andre Brathwaite (your host) wherever you get your podcasts.
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Want to learn more about this case study? Visit:
formsofrecreation.com/podcast/stiga
_____
The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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By Forms of RecreationYou may know STIGA, the renowned table tennis equipment brand founded in Sweden in 1934. This is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis, ultimately turning table tennis hobbyists into members with benefits, including access to exclusive events and unique experiences.
Listen to Andre Brathwaite (your host) wherever you get your podcasts.
______
Want to learn more about this case study? Visit:
formsofrecreation.com/podcast/stiga
_____
The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.