Lani shared her impressive content push—writing 58 blogs in one week with a goal of hitting 300 by year-end, already seeing increased visibility in Google and AI search results. Her strategy focuses on hyper-local, niche content to build authority, with plans to repurpose blogs into video for even greater reach. The group discussed the growing importance of AI-driven search and adapting marketing accordingly, while Steve encouraged agents to show up authentically on video. The session wrapped with a reminder to keep momentum strong through the holidays while enjoying Thanksgiving.