“The real value is letting small businesses know you can get the word out there about your business. It doesn't have to cost you a fortune, and we can help you do it and it can be effective.” - Michelle Taylor Willis

In this episode of Tactical Friday, Michelle Taylor Willis talks about Gagnant Media and the work they do to support small businesses through advertising. She also lists best practices every entrepreneur should know and follow in making advertising decisions.

Michelle Taylor Willis is the founder of Gagnant Media. A Florida native, she is married with four sons and resides in Atlanta, Georgia. She is a proud graduate of the University of Florida, and an award-winning entrepreneur, author, speaker, and master strategist. Michelle recently launched her first book, “Raising Significance: A Guide to Well-Rounded, Independent, and Confident Kids.” She has appeared on the nationally syndicated Tamron Hall Show on ABC to discuss the book and on the Fox affiliate in Atlanta, as well as being featured in several publications. Additionally, Michelle is the host of the “According to Michelle '' television show, which is featured weekly via VTV Network through Amazon Fire and Roku platforms. She also broadcasts a radio show called “Over The Top” weekly through REAL 11:00 AM. 

[00:01 - 01:00] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Michelle, tune in to last Monday’s episode 

[01:01 - 12:02] Advertising Advice to Set Yourself Up for Success

• Realize that there are affordable options for advertising
• Know the difference between advertising and marketing
• Make sure that you’re approaching the people with the right expertise
• Understanding your brand and your business plan should be the first step
• Have patience and let the momentum build

[12:03 - 13:27] Closing Segment

• Connect with Michelle (links below) 
• Closing words
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote: 

“Most people, they don't have business plans. And so it makes it really tough. It's tough on the business owner. And it's tough on anybody that's trying to do business with them. Because now you have these people who are trying to figure out their business as you're plugging along.” - Michelle Taylor Willis

Connect with Michelle

Follow Michelle on LinkedIn, Facebook, Instagram, Twitter, and Clubhouse!. Learn more about her and her work through michelletaylorwillis.com and Gagnant Media. Michelle’s "Raising Significance: A Guide to Raising Independent, Well-Rounded and Confident Kids" The Guidebook is also now available for purchase. Tune in to iHeart Radio every Wednesday at 4 pm for the Over the Top with Michelle Taylor Willis Radio Show, where you will learn about all the great things going on in SoFu and around Atlanta! 

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