The Situation: When building a team, should you stay broad or focus on one very specific demographic?

Todd Lamb Offers Some Tactical Advice:

Identify your target audience and speak to that target audience specifically.

Don’t get hung up on speaking to everyone.

The market dictates whether you’ll be successful or not, you can’t force yourself on it, but to understand it will make your life a lot easier.

If you’re not selling, you’re dying.

Hire slow fire fast.

Todd Lamb:

http://alphanation.com/ (Alphanation.com)

https://purelifeorganics.com/shop (https://purelifeorganics.com/shop)

https://www.linkedin.com/in/todd-lamb-718808132/?originalSubdomain=ca (https://www.linkedin.com/in/todd-lamb-718808132/)

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Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, Knight Protection Services employs a diverse group of former law enforcement officers and military veterans of the highest integrity, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/ (https://knightprotectionllc.com/).