“It's about challenging the norms of what we traditionally believe about ourselves, about success, about business… All great coaching advice is going to be counterintuitive.” - Shawn Dill

Welcome to this episode of Tactical Friday! In today’s episode, Shawn Dill & Lacey Book are back to discuss their practical advice as we project authenticity and bring transparency forward. By recognizing our values despite the counterintuitive, we can move towards execution.

Dr. Lacey Book is the secret weapon for several high level entrepreneurs throughout the world. Lacey is a 'Book Yourself Solid' certified business coach. She works with her clients to grow their businesses in the area of sales, marketing and money mindset. She is the Systems Queen - she works specifically on the systems and processes that you can build your business around that allow growth to happen naturally. Along with her husband, Dr. Shawn Dill, this power couple runs The Black Diamond Club - a group of 600+ service professionals with a desire to reach more people and make a bigger impact. Lacey spends her summers in Carmel, Indiana and her winters in Naples, Florida. No matter where she goes, her little Yorkie Dexter is always right by her side.

Main Takeaways:

When we are getting sold to - transparency is key

Bringing an open mind - realize what is counterintuitive

Connect with Shawn Dill & Lacey Book

Visit their website at www.blackdiamondclub.com and be part of the club!

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