Before Stuart Brown was an SEO specialist, he was an infantryman in the Australian Defence Force. This combination of experiences has given Stuart a different and unique insight into being visible on search engines. Although at the time he was training to go to war, Stuart learned many concepts which he has been able to apply to his work with search engines, to great effect. One of the key concepts was the importance of the 1%. Meaning it’s the small things you do as a soldier that can be the difference between life and death. At Localsearch, our online directory receives millions of pageviews every month which small businesses rely on to capture new customers. This means the smallest changes can have massive consequences for a lot of people. In such a high-stakes environment, Stuart uses his military concepts and tactics to ensure search engine objectives are achieved, while minimising the risk competitors represent. 
 
In particular, he: 
Plans an SEO project like a military operation 
Identifies and exploits competitor weaknesses 
Gains the initiative on a motivated opponent 
Uses deception tactics to misdirect competitors who are watching 
Predicts and mitigates the most likely/most dangerous reactions of competitors

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