As business owners, we often succumb to "shiny object syndrome" when confronted with a new tactic or tool for our businesses. This is especially true in marketing, where it seems like they produce a new tool that will get amazing results every other day.

We're going to explore how having a strategy can keep you from spending money on tools and tactics that don't align with your business goals.

Show notes: https://defythestatusquo.com/2021/01/04/tactics-before-strategy-putting-the-cart-before-the-horse/