Yo guys what's up! So I actually am excited because today I get to celebrate the fact that I got my first group of haters that ask why the heck would you be excited about that and I'm going to explain that here in this episode...

What's up everyone? This is Marie Larsen and you're listening to the Audio Entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today.

Their strategies and tips have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like the throw the question so new people are wondering is how is she going to do it? This podcast is here to give you the answers.

Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the Audio Entrepreneur.

Yo! What is up guys! I'm so excited you're in here and listening.

So I have to jump in, after listening to that intro you're probably saying, "Marie, why in the world would you be excited about something like getting your first group of haters?"

And I have to say when I got some messages on Facebook just a little bit ago, they went something like, "Hey Marie." Like you know I was going through and it was like, "Marie! You're awesome! Thanks for this. Thanks for that. You provide value."

Then I got my first group of haters...first few messages that said "Marie, you stink at this. You don't provide value here and..." And they're going all off, right?

And at first I kind of took it personal and I was like, "Man this kind of sucks." Like. I did to hurts to have people say like, "You're not bringing stuff to the table."

But then after a while I sat back and I thought I was like,

"Actually you know what this is. This is a good thing." And as I was going through looking at some of these...you know my pulse started rising and the adrenaline started pumping, and it kind of stinks to think, "Man there are people out there..." that you know like...

"Why doesn't everyone like me?..." you know that kind of thing.

And I was like, "Dang it, this kind of sucks."

But as I kept thinking about as I said...I was having a moment of, "Actually this is going to be a really, really good thing for me because truth truth be told I actually don't want everyone to like me."

Which is really funny because if everyone likes me, I don't know what specifically my actual audience came from. Now I know that that is by far one of the funniest things that most people are like,

"Why the heck, Marie, are you excited about your hater group?" Now as I've going through and really figured out that specifically people who come come to you and say, "Hey I don't like it when you do this or I don't like when you do that..." That is like customer feedback and research that they're given to you for free.

Now, yes, there are haters, and there are people who are just being blatantly mean...

But in all honesty, having haters like that is probably one of the best things you can have for your business. Just so you know specifically what people are looking for to provide more value for them.

So this podcast is kind of funny because I'd like to thank all the haters out there. I know that a lot of times people are like, "Marie, you know, you do so great at so many things," and I really appreciate it, but I also appreciate the people who give me true honest feedback on the things that I'm doing well and the things I should continue to improve on. Now as I was going to continue to read through some of these hater comments has gone down I was like, "Wow."

If people are taking the time to stop and really voice their opinion on something, that's knowledge and information I can use to not only better improve myself, but improve what people are looking for within my products within my services, within my lead magnets, it's within you know the value in information I'm trying to get them, right?

And so that right there was one of the best lessons that I could have learned just about how haters are great...

You know, I know that sounds so funny, and I'm going use that all over my facebook feed in the next little bit...

I actually am so grateful for my haters...

I asked some people kind of specifically what what they appreciate about their haters. And they said this, "I would say don't be afraid of complaints. The fact that your customer is taking time out of their day to give you feedback means that they care. They should be appreciated. If someone didn't care then they would not necessarily feel the need to complain. They go straight to your competitor."

Someone else said, "Think about when you unfriend someone on Facebook. You don't reach out to tell them, 'Hey screwball, I'm unfriending you because you're an idiot.' People just go and unfriend people. If they really care, then they'll call you out and talk about it before they give up on you. Customer service is the last call before you lose them. So don't assume just because they said that they hate you doesn't mean that they actually hate you. They're telling you they're upset with you, and they still do kind of love you. Otherwise they would not be taking the time to ask your help."

Guys I cannot stop laughing at those two comments that were written to me by some friends who were in the digital working world as well. I was dying.

I thought it was so true...

We went on and continued to talk about complainers provided a road not for increasing revenue.

Now a lot of people were were saying you know, "Why would you take the time to increase your revenue on people that hate you within your haters group?"

And someone said, "5 percent of your unhappy customers who do care enough to complain give you a roadmap for how to fix whatever ails your business. Because while the people who take the time to complain are a small percentage of your overall customer base the conditions of their to despite his dissatisfaction applies to all customers. And this way the haters are the vocal representatives of everyone your company serves."

I love this. I was going through, and as I said I was chatting with some digital worker friends on this topic because I really was upset first...

I was like, "Man I thought everyone should like me." I thought everyone should really care about what my voice has to say. And I had a really hard time with it.

But when I went through, and I started thinking about it, and getting this kind of information from some friends I seriously was like, "Holy cow the people stopped to complain and really tell you what they don't like or the people who are literally giving you a roadmap to how for how to fix whatever ails you in your business whatever thing is that you really really struggling with." I totally believe and I truly believe in making sure that you go through and fix what you can in the past for people but also to be careful that you don't get bogged down by this information.

And this is how I've gone about to really discover how I can continue to improve on the value that I'm giving to my customer base to my audience base to people who take the time to listen to me.

It was one of those moments I was like, "Man I really appreciate people who take the time to complain."

They're tasteful ways to go about it, and there are people who are just being mean of course. But I was so grateful for that, and I really think the complaints are valuable because it's pretty much free information of how to continually improve yourself, right?

I totally believe in having, I guess, constructive criticism and going through and really building that out with your good friends and stuff like that. However at times they'll just tell you that you're always great...

So those haters groups are so awesome, right?

Sometimes praises is massively overrated because people don't take the time to really stop and tell you what you should improve on and so having a haters group is actually going to be one of your most helpful groups on the planet.

So thank you to my haters group is all I am trying to say.

Thank you to my haters group for really trying to help me improve. Before you give up on me, I really do appreciate that and I know that there are times that other people feel the same way that if they fail at something or someone says something rude to them that they shouldn't give up giving up on you, and instead you should find ways to take the information that someone said before giving up.

Realize that you could succeed and push forward with the information that they gave you.

Anyway, guys...

This is a short episode today. Just had to celebrate with you guys about my haters group because I have officially made it to the point where I get a haters group. 

Have a good one guys! 

 BOOM! Thanks for listening. Don't forget to rate and subscribe. Do you have questions for me? Go to the facebook group profitable podcasting strategies for entrepreneurs and I'll be sure to do an episode to answer your next question. Again guys, my name is Marie Larsen and this is the Audio Entrepreneur.