Hey guys, don't you love it when you find people who are rock stars within your own industry, then all of a sudden you have like these two minds that are just going crazy at it, figuring out new strategies and ideas that you can use in order to improve your audience and take them to the next level. I have Daxy Perez on here with me and I'm super excited to talk about the things that we're going to talk about of guys. We'll catch you in there. It's going to be awesome.

What's up everyone? This is Marie Larsen and you're listening to the audio entrepreneur. I spent the last year and a half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like approach. The question so many people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the audio entrepreneur.

 I love finding people who are doing similar things to me because that I'm doing because it gives me the opportunity to figure out new strategies and figuring out how the heck I can improve and therefore help you guys improve. I'm always trying to find new ways to encourage you guys to improve and to help your audiences grow and by bringing on this specific individual, it is a great opportunity to go through it and figure out if the strategies that I'm teaching you is there any way, shape or form that I can go through and improve it as well. And so anyway, this is my friend, taxi. Um, do you guys have probably heard of him before? If not, I've mentioned several times in a few of my lives on the group profitable podcasting strategies for entrepreneurs. And so make sure that you're jumping on that because you'll hear more of his knowledge bombs here and this next little bit. But anyway, thank you so much for being on here. And if you want to jump in and just kind of introduce yourself to us and kind of tell us who you are and how you got into the audio industry, that would be awesome.

 Hey, what's up guys? Daxy here. Audio entrepreneurs. It's really good to get to know you guys. I listened to your podcast with Tom Murray. Like, just like you say, you learned from me. I actually learned from Youtube because you know, if you're in something and you're like, that's all you're about. You have to learn everything that's, that's in that field. So I'm just obsessed with podcasts and I listen to somebody parked testers because you can learn from everyone even if it's what not to do, which is sometimes the best lesson, right? Yeah. Yeah. Like most of the time, like I only want to take a few things for people at distances. But uh, I'm so quick back story. I got into music when I was in high school because that kind of changed my life. I was not in a good state. I was, I didn't have any people around me.

 And Music is, how is that? Hi, kind of escaped their sound and um, you know, I used to watch live streams. I don't know if you're at a dead mouse. Oh yeah. The keys to produce music live like before anyone, like it was on Ustream, like I didn't know if that exists anymore. She pretty much and lifted the curtains of how to create music for me in a world where, you know, I wasn't surrounded by the right people and that kind of changed my life. I start producing music once a remix contest and then college came around and then I was like, wait, what am I doing with my life? I'm not really sure how many skills I changed majors like three or four times trying to figure out what I was going to do. And college felt like high school. I wasn't learning from anyone and I didn't like the process.

 The teachers weren't people that they were teaching things but they weren't experts at what they were teaching. There was teaching because they had to. And I knew I had to learn from people who are actually doing what they talk about. So I dropped out of school pretty much and I started looking online how to make money online. I used to watch a lot of udemy courses. I don't know if you guys know about denny. I'm still up now. Got into Ebay, drop shipping, got into ecommerce. I was, I was pretty successful for me. I went out to Thailand, became a digital nomad, try that out a little bit. And throughout that whole process I was freelancing and I was using one of my skills, I knew audio and I was helping people edit their podcast, just hustling on fiverr and upwork just sticking straight to audio.

And then I met some guys in Thailand who had some big agencies who are producing podcasts for some big people. I can't name some of them because it's confidential, but I mean Tim Ferriss was one of our past clients and some of the big people. And I kind of got into that world. I learned more about the agency side of podcasting and now where I'm at now, I started my own agency about few months ago, have some dream clients. And uh, I just, I'm helping people out right now with podcasting, so yeah, I love the podcasting world. So any questions you got for me that can help out your audience, just let me know.

Yeah, absolutely. So the first thing is, well, thanks for telling us about your background. That's so awesome. I currently am in college, but um, I'm taking all my classes online part time and just trying to like finish it out because I have a year left of school and at this rate, like I might as well finish it, but I love those stories. I love having the stories of where people are understanding that what they are passionate about is actually something that they could do to make a substantial amount of money off of. Right. And so going off of that, the audio industry is something that can be aggressive at times and there's a lot of people in it, you know, trying China to fight to the top and everything like that. And I also Dexia at one point was, you know, like music, music has always been my escape.

 Like when I go for runs, like I listen to music, I listen to podcasts that you know, and it's just, I have to not think of anything but what's going on right there and so it's helpful for me, but for a lot of people in my audience, they're always asking questions about specific audio questions, right? Like how to improve their audio and little things like that. And you are an audio genius. Right? And so I thought that it'd be awesome if we kind of Chit chatted a little bit on some of the audio tips that you give to people so that they can get higher quality podcasts or you know, just audio in general for their businesses. So what would you say are some of the top tips or strategies that are, I guess, top tips that you could give to someone for their podcast as far as to improve that sound quality?

 Okay. I'll start kind of from the start of the fundamentals. Um, and also, yeah, like you were saying music, like I tell people music is the language of the universe. Like a good song can touch anyone.

I think like audio is like that too. So first of all, equipment you only want like the end consumer doesn't really care if you're pocket if like they just don't want it to sound bad, you know, so you just need equipment that sounds good at, you're not anything after that. It's like a small percentage gains. So don't spend a lot of time on equipment despite the basic standards that atr 2100 and just go with that Blue Yeti, which, you know, I was just talking to you about the, the cable breaks a lot. So don't buy the Blue Yeti actually. And um, it's just um, making sure that when you're looking at your levels, depending on a, you use audacity or audition that you're not peaking, that you're not in the red because then that's not good.

You don't even know if dynamics in there. So you can't do the awesome stuff to after. I usually use a prerecording checklists with my clients. So pretty much it's a checklist of things that should always be reminded of it before they record. So you know, make sure that your voice is actually recording because cast were like, that's the most important one, right? I've been podcasts where 30 minutes with a guests and we're like, and I'm like, Holy Shit, I didn't record that. Sorry man. And then you know, you waste your time and their time and that's the worst feeling in the world. And you lose a lot of work.

 Checked an extra.

Yeah. We're implementing this right now. Your brother said the same thing. I remember he wasn't a story, uh, Steven Larson and he was like, I just record an hour long thing and I forgot to record it. And I saw the look in his face. I'm like, dude, I know that feels like

 you dropped some insane value bombs during those times and you know, it's like in the moment your mind is just going and it's awesome and you get done and you look at your mic and it's like muted. And I'm, you're like, no,

 that's the second time around. You are not as passionate. Passion is how do I get through this quick without being mad. So yeah, the prerecording checklists, I usually, that's the first thing. And make sure you're recording. I like to tell me guests like, uh, that, you know, make sure you don't have any fans on any loud noise in the background. Make sure you're not drinking or eating when we're interviewing because that makes noises or like this right here, I'm clicking. That's not good to do.

 I'll start drinking. My water bottle will demonstrate what not to do.

Yeah. And that just doesn't sound good and noise is like, it causes dissonance. People think quality doesn't matter, but like imagine your favorite song and you listen to it on the radio and it was like a Shitty, like it was like, you know what it's like half static and have, you would probably only like 91 to listen to it because it causes cognitive dissonance, which means you can't focus on it and it doesn't have a clear message coming to you. And I think your voice is the same way. Yes. It has to be clear for people to grab onto it.

 Yeah. No, especially as like sounds. Some of the. I liked the, I liked that you said not to worry, it just needs to sound good enough. Right? I have people all the time that come to me and say, Marie, I can't work with you yet because I have to go spend three or four grand on audio equipment and then I can come back to you every single time. And I'm like, why? Why you possibly think that you need that kind of equipment when in all honesty, when I started podcasting or when I started doing audio and stuff like that, I would literally just grabbed my phone and um, and I will go through and I would, I would do it off my phone.

So I started putting in my headphones and just as I would be driving in the car and as I will be driving, like I would seriously take my headphones, plug it in, use voice memo and start recording. And a lot of people would freak out over that and be like, that's not how you start podcasting. I was like, well that's how I started and it's great and it was cheap and I was a broke college student. When I started, so at that point like it was the best I could do and it's still, it's still provided great quality at times too. So.

 And it's funny because I know some of your listeners are like into clickfunnels world and the Russell Brunson world and I've actually heard this multiple times where they're like, oh, Russell Brunson records in his car and anyone can do it, which is true. Anyone can do. I'd rather get people get started. Not started, but Russell Brunson is also talking to his hot audience so people will listen to him no matter what. Like you can literally be like in a, like a trash compactor and no. See like, what is he saying? What is he saying? Like. And I don't think his, his car thing like that was enriching a cold audience. Like from what I was looking at, like he's not as big as Gary Vaynerchuk. So yeah. So it depends who you're trying to build new audience or if you already have an audience purity in the audience, they'll listen to you. But if you've started out new audience, you know, you want to make sure you sound good or first impressions are very important.

 Yep, absolutely. And so going off of that then, as far as building your audience, building an audience via podcasting, a lot of people, and I think I was telling you this before we started recording, but a lot of people will jump on and say, you know what Marie, I posted my first three episodes and I only have a hundred and 50 downloads or something like that. Unlike, there'll be all discouraged and everything and I'll say, actually let's, that's pretty good if you're starting out, you know, if. Especially if you don't have a name and audience, anything like that, that's awesome. You know, I'm pretty good. And so I laugh when people are jumping on and they say, you know, Marie, like where am I? Thousands and thousands of downloads. So what, what little tricks and tips would you give to someone who is trying to build out their audience via podcasting?

 Okay. Yeah. Yeah. So firstly, podcast downloads are much more powerful than like a thousand youtube views compared to a thousand podcast. Downloads is not even comparable because usually the statistics, you know, most people who don't want a podcast like four to five, we'll listen to the whole thing. I mean if you're starting out, maybe it's not that good because they're more just listening to you. Now. It is and people are more intentional when they download a podcast. When I download a podcast, it's not like it's part of a feed and I'm being fed the podcasts. It's like, alright, let me download this podcast. I mean some apps it's like automatic. So one of my favorite ways actually is instagram because right now eventually you want to have proper call to actions and you want to create listener engagement to get them in your facebook group, to get them everywhere else, get them in your opt in.

 You don't want passive listeners because passive listeners, I've had a lot of clients who had this problem. Passive listeners are like the devil because that's what I tell them because you don't get any feedback so you don't know what's working, what's there, so you have to train your listeners to engage and there's ways to do that, um, you know, creating listener segments so either, you know, shouting out people who reviewed your show, answering questions that people send you a highlighting people's posts and your facebook group encouraging people to post in your facebook group and such, um, you want to create, engage listeners.

Um, I love instagram because I feel like every type of person or every type of industry is on instagram and it's really easy to get your message out there and engage and use certain hashtags and follow on. I mean, a lot of people don't agree with me on this, but there's some bots you can use in the start that'll grow your instagram account pretty fast.

Just falling on following, not like comment spam. And if you have a good enough biography districts to your instagram, you get enough images and you have a call to action to your podcast. Um, that's how I got one of my podcasts, so I've got a ton of downloads and I was just talking to people, interviewing people who are big on instagram and then having them shout me out on instagram and in my instagram bio was a child and my podcasts and I'll do a lot of like teasers to the episode on Instagram. So just mastering one platform off of podcasts as well in addition to otherwise, you know, organic traffic is not, that's huge for podcasts to be honest. It could be when you got a new and noteworthy section, but you've got to get in the new and noteworthy section. I think so.

Yep. Yep. So how would you advise people to get into that new and noteworthy section for podcasts?

So it's definitely, it comes down to Itunes, looks at um, how much of the episode people are consuming and how many downloads you get. So you know, launching, like you said, with a lot of podcasts in your batch. So you, people like you don't want to launch with one podcast and songs and be like, oh, I really liked the episode. And they're like, wait, what? Yeah, yeah, yeah. You want to give people additional content. You want to have some sort of giveaway attached to your laundry podcasts so you know, and your outro or intro wherever feels comfortable for you. I like the outros. Um, you tell them, you know, hey, we just launched this podcast, get as big, bold, big vision. I'm giving away this blah, blah, blah, blah. Um, it's, it's Kinda harder if you're newer because you don't have anything to give away, so you can just be more honest about it, you know, like if you'd leave a review that helps a lot. [inaudible] reviews do help a lot from them.

 Crazy.

Yeah. Yeah. You can do giveaways. I mean, you can do cash giveaways every week. Amazon card giveaways. Yeah. So it's, I mean it's, it's not that complicated. It's really just reviews and downloads.

 Uh, I've told a lot of my audience and they've heard this before to create like a call to action and your outro, right? Whether that's to a good giveaway or you're going more towards, um, having like a lead magnet that's pushing them towards their funnels. Or some call to action to their facebook group or something that you are creating that ultra so that people are upbeat and excited and knowing that if I go do this and I'm going to receive a ton of value, and I have told my audience several times over that a lot of customers need at least seven contacts with someone in order to, you know, before they're going to purchase from you. Right?

So that's first their first year podcast to you know, your lead magnets to over to your funnel, to your facebook group to whatever. All of a sudden you have seven different contacts with them and they realize, I liked this guy, I know who they are. They provided a lot of value and they're going through this entire list where they're so excited of about who you are. They falling in love with you as a person and not with your services. Right? And people hate it when I say this, but people buy people and people don't buy things.

 Even when you sell, you're not selling your product a lot the times you're still you.

 Yes. And so the podcasting world, and it's why I urge people like crazy to get really good at doing podcasts and to get really excited and really, um, really improves their podcasting voice, their self, who they are and everything because people, it's one of the most intimate parts of marketing or, or you know, about your business that you could possibly do because people are choosing to put you in their ear.

They are choosing to listen to you, which is hard because you go to all of her facebook and you're trying to grab attention, you're trying to go to all these different social media platforms and you're begging for that attention for just one light or something like that. But in podcasting, people are literally selecting to put you in their ear, to listen to who you are, to what you have to say and to listen to the value that you're going to provide for them. So it's very intimate and the end, you're creating a relationship with people and that you couldn't do on, on a facebook post, right, per se. It's very intimate. It's very, you know, you're, you're very there.

 So it's Kinda like, and I told people who are in more of the social media marketing agency world and I tell them like, it's like a one way you sales call man, like if you don't want to make it sound like a sales call, like you know, you're just pitching new thing, but it literally like, it's like you're on the phone with someone but you just scaled that and you multiply it and you can overcome people's objections or their false beliefs. Like you can tell stories like there's so much to do, a podcast, so you can't really do with any other platform really as good as a podcast because they're usually like, they're in areas where they're just listening to you whether they're gardening or they're in the gym or sometimes it was doing the shower. Like I listen to podcasts everywhere.

 Yeah. That's like my, I got to like clear my head of everything. I just want to learn something that I enjoy. So I'll throw on Russell Brunson or whatever it is and I'll go for a run. So as far as going through some of the softwares and stuff like that that you use in the podcasting world, what are some of the softwares that you use that you would encourage someone who's just starting out and slash or the people who are I guess already at that next level and looking to improve their softwares? What would be a good start out software for people.

 Gotcha. Some people use audacity. I actually tell my clients to see and that's only because I haven't been recording I would ask is just easy to record, but if you're going to actually like do your own podcast, starting out and you don't have someone to do it for, you definitely use audition, adobe audition. If you already have the adobe suite it should come with it or if not it's just like $10 a month and it's worth it because of all the awesome features they have there. Also I liked using auphonic.

I don't know if you've heard of that because I don't like adding Id. Three tags to like in the you can do it like id three tags, like this right click and whatever it all manually is a software that you just upload the file and it has it all templated out like your artwork, your show title, your keywords like everything and you can just upload the episode, say different title, whatever it is, and then it'll shoot it out. It'll just like do some mastering to it. Some boosting stuff. If you're not good at that, it'll just make it sound better for you and like normalize the levels of the audio and then it'll be sensitive to your dropbox or to your Google drive wherever you store it and you can have your whole database for your team or for you or whatever other softwares.

 Tell me about your postings. What kind of hosting?

 I mean I'm simple. I hear everyone telling me about all these hosting platforms. Like I'm hearing about the simple tasks like yesterday in the lab and all these other people, but like I just stick with Libsyn because like if it's not broken, don't fix it. Alright, listen works. That's not really a big issue with me hosting, like I just clicked the lips. I'm not trying to complicate things because it's simpler. Things are the more effective you're going to see how a host that's hosting. That's pretty much it. Like I try to just make it more about the quality and the content and being consistent for people.

And how often are you trying to push out content? How often are you?

Well, I mean ideally, ideally if you're like someone who's really like you have something going like every day, like if you could do that every day, but you know, normally if they're sign a podcast that you want to just build trust, get people to know you, to like you to trust you.

That's what I tell people like Klt, like that's where it's at. You want me to know you and then they got to like you and then they got to trust you and then you can do whatever you want from there. So right now it's the same method you're using. It's worked so good two times a week. It used to be weekly, but people usually have more than one podcast on their APP, so you, you're competing with attention, so you want to feed people and get them in that routine, so at least two times a week daily would be awesome if you can do that, but that's more for people who are like coaches and consultants and really trying to like put out value, value, value and get in people's heads, you know?

 Right. Absolutely. And I cannot agree more. There are a lot of people will say morale just published, you know, once every couple of weeks, and I'm like, how are you supposed to build out an audience or a trust with an audience that is going to be so excited about who you are that they're going to want to build out that trust and buy the things that you have available. You need to be pushing out more content and so I highly encourage people to, as you're starting out, do that at least twice a week, but the more that you can get it out, the better.

Like I will never. I will never complain to the amount of content that you want to push out to your podcasts. If you want to push out once a day, twice a day. I will never complain with the amount of contact twice a day yet. I mean I think there are people doing it, but I don't. I feel like once day. I mean it depends how long your episodes are. Yeah, absolutely. Can do what you want and sparing with everything and kind of goes off the examples as far as like people like how, how are you supposed to consume that amount of content and I tell people you're not. The reason that you push out an insane amount of content is that you know that your, your client base, your customer base is that they are not going to be able to consume the amount of content that you have, but that it will be extremely useful for them. As far as like Russell Brunson, he has hours and hours and hours, hundreds of hours of content that is out there and there's no possible way that I could sit down and consume all of it. But when I do see that he has produced something, I get so excited and I stopped to listen to it as much as I can. And so building out an audience to the point where they're so excited just because you have a new episode out or anything like that is absolutely amazing.

Something that I've also seen wrestled this last little bit that I've started to push out with my own client base is um, automation emails for podcasts. And so that's been sending that. We started doing a little bit more and as soon as we push out these automation emails, you know, and pretty much it's just a transcription or the show notes of what is going on, you know, with a, with a hook and some stories and sort of offered within those automated emails to push out whenever there's a new podcast episode to come out. That's been life changing for a lot and it's increased your because it's another point of contact, right? Where people can find your episode in some form. Right.

 And a lot of people actually look at their email on their phone. So it's like an easy transition for them as well. They're just like, oh, it was straight to the pocket of sap, so.

Yup. Absolutely. Absolutely. Hey, well thank you so much. We are probably going to wrap up here in this next little bit, but if there's anything else you want to add in here as far as like, uh, your facebook groups are the best way to get in contact with you. That would be awesome.

 Yeah guys. So on facebook, on Instagram, I am backseat and my facebook group legacy podcasting for entrepreneurs, influencers, personal brands. Um, if you just add me on facebook backseat pres, I could shoot you the link. And there I've been interviewing more people who are also podcasters, so giving more context because everyone has different experiences with podcasting depending on our industry or what they're doing and it should help. I feel like it should help all types of people who are starting out to already have a podcast to learn. And then also like it's also a community where you can network with other podcasters. I see people climbing guests in groups as well. You can find a cohost in a group, you know, some people don't want to. That's a whole nother topic, a cohost and host, whatever. There's pros and cons to that. But um, yeah, I mean I'm, I'm building some cool things out. I'm going to be launching a course. I kind of want to podcast. I'm going to be starting a mastermind soon and uh, yeah, just uh, yeah, yeah, yeah, that's, it should be fun. I really want to help people one on one because of all the things I've learned over the years, like helping people with so many different kinds of podcasts and industries that I probably never want to work in again.

 But uh, yeah. Yeah. So just if you just follow me there, I'm on facebook. That's cool. Yeah. Maybe one day we'll, we'll hop back
on and just like go over podcasting world again. That would be awesome. And I'm sure the guys have you have a continuous questions or anything like that, questions that are going about podcasting and let us know, ask them in the facebook group profitable podcasting strategies for entrepreneurs and we'll make sure to answer that. And I'll get back on here for another interview as far as some of the tips and strategies that he's learned that are different from mine so we can go through and really strategize what is going to be the absolute best way that you guys can implement this into your podcast and eventually monetize it. So anyway, thank you so much actually. I really appreciate it and I'll catch you here next time. Thanks for having me. Boom. Thanks for listening.

Don't forget to rate and subscribe. Do you have questions for me? Go to the facebook group, profitable podcasting strategies for entrepreneurs, and I'll be sure to do an episode to answer your next question. Again guys. My name is Marie Larsen and this is the audio entrepreneur.