TAE Podcast

Summary:  Adam Battersby, the founder of ProBatter Sports, shares his journey of starting and growing a company in the pitching machine industry. The company invented a video pitching machine for baseball, softball, and cricket. Adam discusses the challenges they faced in developing the machine, including the high cost and the need for extensive research and development. He also talks about their sales process, targeting commercial batting cages and training centers, as well as Major League Baseball and colleges. Adam reflects on the mistakes they made and the lessons they learned along the way. Adam Battersby, co-owner of ProBatter Sports, shares his experience as a small business owner and entrepreneur. He discusses the challenges of running a business, including dealing with machine malfunctions and managing employees. Battersby emphasizes the importance of having a good staff and being a strong leader. He also talks about the strategic planning process, including improving the current product and exploring new opportunities. Battersby highlights the success of their pitching simulator and their plans to target high schools and sports facilities. He advises entrepreneurs to persevere and stay committed to their business.

Keywords:  pitching machine, baseball, softball, cricket, business development, sales, challenges, research and development, commercial batting cages, Major League Baseball, colleges, small business, entrepreneur, challenges, machine malfunctions, employees, leadership, strategic planning, product development, pitching simulator, high schools, sports facilities

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00:00 Introduction and Background

08:06 Developing the ProBatter Machine

12:57 Financing and Manufacturing Challenges

23:02 Lessons Learned and Future Plans

25:59 Challenges of Running a Business

28:19 Leadership and Motivation

31:20 Strategic Planning and Business Growth

32:24 Expanding into Different Markets

34:22 Modifications and Updates to the Machines

36:18 Outsourcing and Sales Representatives

37:27 In-House Engineers and Manufacturing

38:48 Quality Control and Installation

40:42 Sales Team and Internal Operations

42:04 Outsourcing and Cost Management

43:38 Sales Performance and Accountability

45:00 Factors Contributing to Longevity

48:51 Future Developments and Expansion

51:35 Pitching Simulator and Advertising Opportunities

52:17 Advice for Small Business Owners

52:52 Contact Information

Discover how Keith transitioned from growing up in the trades to building multiple successful HVAC companies, leveraging no-nonsense branding, exceptional customer service, and strategic growth tactics. 

This episode highlights the importance of professionalism, strategic growth, and a relentless work ethic in building a thriving HVAC business. Whether you're just starting or scaling your existing company, Keith’s insights provide a blueprint for long-term success.

In this episode:

Timestamps: 

00:00 - Introduction and episode overview 

00:30 - Keith's background in HVAC and trades 

01:43 - The impact of early trade experience 

02:06 - Growing up around the trades; family business influence 

03:07 - Industry insights on AI and the future of trades 

04:20 - Keith's first side job: ripping out ductwork at age 12 

05:08 - Lessons from early hands-on experience 

06:17 - Transition from employee to business owner at age 27 

07:11 - Building the initial company and scaling rapidly 

08:00 - Challenges of licensing and startup costs 

09:01 - Strategies for handling large projects and building customer trust 

10:13 - Sales and service approach in home HVAC 

11:08 - Importance of service quality and referrals 

12:45 - Managing helpers and pricing strategies 

13:46 - Handling big projects and change orders 

14:38 - Transition from sales to ownership and scaling 

16:25 - Building a team and family involvement 

17:15 - Creating a branded, referral-driven business 

18:06 - Handling large, luxury homes and new construction projects 

19:13 - Preparing for licensing delays and managing cash flow 

21:07 - Transitioning ownership and sale to private equity 

22:57 - Industry valuation insights amidst private equity activity 

24:02 - Keith’s approach to coaching and consulting 

25:23 - Building passive income through business support 

26:07 - Successful turnaround stories and exit strategies

 27:15 - Building a local premium service brand 

28:06 - Bid strategies for large custom homes 

29:02 - Building reputation and premium service standards 

30:14 - Avoiding change order nightmares 

31:18 - Diversifying revenue streams: residential and commercial 

32:27 - Pricing premium and maintaining high standards 

33:41 - Handling problematic installations and warranty issues 

34:40 - The importance of branding and reputation management 

36:20 - Private equity and valuation trends in HVAC 

37:18 - Keys to rapid scaling: discipline and leadership 

38:50 - The role of experience and trade knowledge in leadership 

41:58 - Family involvement and passing business to the next generation 

44:10 - The power of continuous learning and self-development 

45:45 - How to leverage social media and branding affordably 

48:01 - Creative marketing tactics like branded coloring books 

50:33 - Connection and social media handles 

51:37 - Keith’s daily routines for success 

52:13 - The importance of early mornings and mental reset 

54:30 - Balancing work, family, and health 

55:03 - Final thoughts on building a successful, professional HVAC business

Resources & Links:

Connect with Keith:

In this episode, Mitch Beinhaker chats with Drew Griffin about the importance of authentic relationship-building, the power of content and community, and how small businesses can utilize AI and digital tools for success. Whether you're a local business owner or a digital marketer, you’ll find actionable strategies to grow your audience and build lasting client relationships.

Key Topics Covered:

Timestamps:

00:00 - Introduction: Building real relationships in a digital world

Resources & Links:

Connect with Drew Griffin:

Remember, building trust and providing value remain the cornerstones of successful business growth—even in a rapidly evolving digital landscape. Harness AI not as a replacement but as a tool to enhance genuine relationships and scalable success.

In this episode, Mitch Beinhaker chats with Drew Griffin about the importance of authentic relationship-building, the power of content and community, and how small businesses can utilize AI and digital tools for success. Whether you're a local business owner or a digital marketer, you’ll find actionable strategies to grow your audience and build lasting client relationships.

Key Topics Covered:

Timestamps:

00:00 - Introduction: Building real relationships in a digital world

Resources & Links:

Connect with Drew Griffin:

Discover how Brad Poulos transitioned from a satellite industry executive to a university professor and startup mentor. In this episode, Brad shares lessons on entrepreneurship, strategic thinking, and the evolving cannabis industry—valuable insights for aspiring entrepreneurs and seasoned professionals alike.

Main Topics & Insights:

Timestamps:

00:00 - Introduction and episode overview

Resources & Links:

Connect with Brad Poulos:

Join us as Dr. Thomas Powell shares invaluable insights on raising capital, exiting strategies, and the importance of storytelling in entrepreneurship. Whether you're a founder, investor, or business enthusiast, learn how to navigate the complex landscape of startup growth and exit planning.

In this episode:

Timestamps:

00:00 – Welcome and episode overview

Resources & Links:

Connect with Dr. Thomas Powell:

Optional:

From Sign Shops to Digital Marketing: An Entrepreneur's Journey with John De Jong

In this episode, John De Jong shares his inspiring story of pivoting from traditional signage business to digital marketing success, emphasizing the importance of reputation management, content, and smart use of AI. Whether you're a local business owner or an entrepreneur looking to expand your reach, John's insights offer practical strategies for building a resilient brand.

Main Topics Covered:

Timestamps:

00:00 - Introduction: John De Jong's international entrepreneurship journey

Resources & Links:

Connect with John:

The Resilient Entrepreneur: From Market Failures to Cybersecurity Innovations

In this episode, Mitch Beinhaker hosts Brad Hawkins, a resilient entrepreneur whose journey spans finance, manufacturing, and cybersecurity. Brad shares incredible stories of overcoming professional and personal setbacks, leveraging faith, and innovating in the cybersecurity landscape. Whether you're an aspiring entrepreneur or a seasoned business owner, Brad's insights on resilience, process, and technology are invaluable.

Key Topics Covered:

Timestamps:

00:00 - Introduction and host’s funding announcements

Resources & Links:

Connect with Brad Hawkins:

Note:

The episode offers actionable insights into building resilience, leveraging faith in business, and understanding the critical importance of cybersecurity for all individuals and companies alike. Whether you're curious about Brad's rich entrepreneurial journey or seeking current cybersecurity best practices, this episode delivers valuable perspectives.

Discover the unconventional strategies behind building a successful land investment business in this insightful conversation with Abi Asija. From direct mail marketing and owner financing to creating a customer loyalty flywheel, Abi shares the systems, mindset, and relationship-driven approach that helped him scale his business and create long-term success.

Learn how focusing on customer experience, rapid response times, continuous improvement, and strategic niche marketing can help entrepreneurs build a sustainable and highly profitable business.

Abi Asija's journey from corporate IT to land investing and entrepreneurship

How to buy and sell raw land in remote desert markets with limited utility

Using direct mail and public records to source land deals

Building goodwill and increasing customer lifetime value through exceptional service

Leveraging referrals, reviews, and relationships to drive business growth

The importance of niching down and targeting specific customer avatars

Creating systems and processes that support scalability

Practical sales strategies, including speed-to-lead, objection handling, and offer creation

Hiring principles for building a high-performance team

The mindset shift from side hustles to building a real business

Continuous improvement as a competitive advantage

The role of content marketing, community building, and reputation management

00:00 – Introduction and podcast support note

The Land Business by Abi Asija

Abi Asija on LinkedIn

Honest Wealth Builders YouTube Channel

Your Business Website

LinkedIn

YouTube Channel

Email

Keywords: nearshoring, Latin America, remote teams, Argentina, entrepreneurship, remote work, staffing, tech recruiting, fintech, outsourcing, offshoring, business operations, startup culture, remote leadership, recruiting, engineering talent, Hawaii lifestyle, cross-border business, tech startups, business scaling

Summary: In this episode, Brian Samson shares his journey from working in corporate America and startups to building a successful nearshoring business focused on Latin American talent while living in Hawaii. He discusses how nearshoring differs from traditional offshoring and why countries like Argentina provide strategic advantages for US-based companies seeking skilled engineers and remote professionals. Brian explains the importance of aligned time zones, cultural compatibility, and trust when building high-performing remote teams across borders.

Throughout the conversation, Brian dives into the operational side of running a staffing and recruiting business, including scaling remote teams, hiring local recruiters, and creating autonomous work cultures. He also shares insights into entrepreneurship, bootstrapping versus raising capital, and the lessons learned from living and working internationally. The discussion highlights how remote-first business models, minimal overhead, and strong communication practices are reshaping the future of global work and staffing.

Takeaways

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