Unlock the secrets of transcreation in this insightful session featuring Jamie Maw and Rik Grant. Discover how creativity and the art of transcreation are vital for delivering impactful campaigns that resonate across different cultures and languages. Learn about the linguistic and cultural nuances that shape successful global advertising and explore practical strategies for implementing transcreation in your marketing efforts.

Speakers:

• Jamie Maw, Programme Director, Advertising Week
• Rik Grant, Transcreation Partner, Tag

Take Aways:

1. Importance of transcreation in global campaigns.
2. Understanding linguistic and cultural nuances.
3. Strategies for effective transcreation in marketing.

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