On this episode of TAG, Chris and Josh discuss creating culture in your business. They ask three very important questions: Why does our company exist? What do we believe what are our values? Where do we want to go with the company? They help to define a few key things you can implement today!

In this episode of TAG, Josh and Chris answer a very important question: Company Culture Or Revenue, should either be sacrificed? They have already covered company alignment for your revenue producing departments in past episodes. What if some team members in your department are disrupting the culture but they are top earners for your company? What should you do? Find out on this episode.

On this episode of TAG, Chris and Josh describe a few industries and recognizable companies moving from undefined to integration. While this is not a full case study, they talk on the show about how sales and marketing functions work within their respective organizations.
It’s a live example of these functions in action.

On this episode of TAG, Josh and Chris discuss the final step in moving from Aligned to Integrated. They give some concrete ideas on how you split marketing and sales and even further how you can split each department to perform their defined roles. They also incorporate metrics and funnels and how to look strategically at how each department interprets the data.

On this episode of TAG, Chris and Josh go into detail on the first 3 levels of relationships that Sales and Marketing Departments must deal with for true integration to take place.

They define and give examples of how to move seamlessly through each relationship.

On this episode of TAG, the guys discuss the 4 key relationship levels that all Sales and Marketing departments go through.

These relationships will change as the company grows or as the sales and marketing functions mature- along with the question- should sales and marketing departments be aligned

Listen to find out what level your company is in.

On this episode of TAG, the guys discuss a silent killer of companies- Cultural Friction.

Josh will discuss why communication and the behavior of your staff can greatly affect your culture in negative or positive ways.

They will also talk about how the size of your company can effect the look of your Sales and Marketing departments.

On this episode of TAG, Chris and Josh discuss the major disconnect between Sales and Marketing Departments, why they don’t work well together, meaning, Economic Friction.

They will share why splitting money between departments correctly, is the key to growth.

On this episode of TAG, your hosts, Chris Askew and Josh Levoff talk about who they are, their background, and they debunk the myth that Sales and Marketing should work separately and attempt to convince why these departments should be on the same side.

Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG - a show about teaming up your sales and marketing to win big in business.