This week we take an interesting look at the SuperBowl through the eyes of branding expert, Bill Schley.
A native Bostonian, Schley gives his take on why the Patriots 'deserve' their success over the past two decades as well as a preview of the SuperBowl ads and how the game became a corporate boondoggle.
This Week's Guest - Bill Schley
www.brandbrothersshow.com