TAILGATING WITH GENIUSES

Right now, some scumbag, somewhere, is scamming you or your business – or tying to. We all know how if feels to be a victim and the futility of trying to stop it from happening again. Because it always does.  Protecting yourself and your family, protecting your business, protecting your sanity can be overwhelming because the crooks are always one stop ahead of the good guys. TWG breaks it down and simplifies personal and business protection with Theresa Payton, the first-ever woman to serve as CIO in the White House, star of CBS series “Hunted”  and one of the world’s premiere experts on cybersecurity. Scammers are going to use AI to steal from you (if they haven’t already) unless you protect yourself. They’re also trying to steal the election. Theresa tells us what to watch for and offers up some simple advice to keep the scum at bay. 

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The Power of Simplification with FutureThink Founder Lisa Bodell. We’d all love to stop wasting so much time (looking at you, Flaherty) doing crap that sucks the productivity, life and joy out of our workdays. Impossible, you say?  Let’s learn from the person who teaches the major businesses you buy from every day how to do it. Lisa Bodell is a two-time best-selling author and the founder of FutureThink, the world’s largest source of simplification and innovation tools and training. We like her alot. 

Books:

 - https://www.amazon.com/stores/author/B006J7TYTQ/about

Links: 

 - https://www.damelionetwork.com/lisa-bodell/

 Video: 

 - https://www.youtube.com/watch?v=Qm172DbaSbc 

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In less than 15 minutes you’ll hear your TWG tolerable hosts offer up a few how-to storytelling lessons based on our recent episode with Disney/Pixar’s Matthew Luhn, then listener-favorite “What’s Got Our Attention” with Ken delving into how all-you-can-eat shrimp dinners can be fatal and Martin shamelessly promoting Apple. Again. 

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Matthew Luhn is a former storyboard artist, animator and "story guy" on Pixar's "Toy Story" films, "Monsters Inc.," "Finding Nemo," "UP," "Cars," "Ratatouille" and other smash hits.

Today we discuss the power of great stories to build demand, differentiation and memorability -- withone of the greatest story creators of all time. 

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Customer Experience: how to do it, how to make it real and how to make it matter. Geoff DeVito of Explora Journeys shares his background, TED talk content and the basics of creating REAL/high value customer experiences. His employer Explora is a cruise ship unlike any other on the seas, they're creating deep experience for both passengers and crew. 

We discuss hospitality and the thinking behind creating great experiences, plus how those lessons can cross over to all businesses.  

The "What's Got Our Attention" has Ken angry about self-checkout, Geoff discusses attending an AirSupply concert and Martin shares his joy of dealing with Woot.com's customer service team. 

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Author and professor Scott Habegger shares stories about positioning and how companies can do it better. Scott talks about the need for a shift in focus to what he calls "small data". We all know "big data" but it's the small data that colors what people think and say about your company. Scott shares stories related to banking, retail and Harley's. 

We discuss Bed Bath and Beyond as well. 

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My new dear friend and fellow podcaster Savage Clairity.  

She has a great podcast about addiction and recovery.  Please check out her podcast and subscribe.

https://savageclairity.com/

Support Dismantled Life: https://www.buymeacoffee.com/Dismantledlife

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https://www.amazon.com/Grace-Golf-Saving-Mans-Soul/dp/B0B7QDGN7V

How golf saved a man's soul.

Support Dismantled Life: https://www.buymeacoffee.com/Dismantledlife

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Eric Fong shares his story of recovery.

Support Dismantled Life: https://www.buymeacoffee.com/Dismantledlife

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