Ashley Baich, VP of Product and Marketing, talks about their relaunched product, Aurora, which offers a comprehensive view of an organization's tech stack. They connect with clients through referrals, partnerships, and industry events, using their website as a key touchpoint. The website excels at providing high-level content but faces the challenge of balancing technical details for experts and accessible information for non-tech users.

Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place.

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