The conversation around brands taking public stances continues, and Americans remain divided on the matter. But it’s getting increasingly difficult, as a practical matter, for brands to stay silent. After Bud Light gifted trans content creator Dylan Mulvaney a personalized can to commemorate the one-year anniversary of her vital social media series, "Day of Girlhood," some angry consumers and influencers posted dramatic social media updates – pouring out cans of Bud Light or vowing to boycott the brand entirely. Join Tom Frank, Shannon Powers and Dan Rene as they focus in on a younger generation asking hard questions of its brands, who will have to answer in ways that go beyond just telling.  

Into Focus is hosted by Tom Frank, written by Amy Rogers and Shannon Powers and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

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