Social Pros Podcast

Take a Paid Social Deep-Dive with Andrew Foxwell


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We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

  • Salesforce Marketing Cloud
  • ICUC

Full Episode Details

Need a paid social refresher?

The landscape is always changing and it's easy to get impatient for the big results. But this week's guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.

In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.

Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!

A super-insightful episode for any social pro.

In This Episode:

  • 0:00 - Introduction

  • 4:45 – What Andrew is up to

  • 8:16 – Data best practices

  • 17:12 – Misconceptions around paid social

  • 23:30 – Identifying progress

  • 27:46 – Setting up for long-term success (and breaking free from platform changes)

  • 35:57 – Data protection vs needing that data

  • 45:11 – Andrew's final two

  • 47:52 – Outro

Resources

  • Schedule a consultation with ICUC

  • Grab your free Social Media Audit Bundle

  • Foxwell Digital

  • Foxwell Digital Memberships

  • Follow Andrew on LinkedIn

  • Follow Andrew on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

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