Visual Storytelling

Take A Strategic Approach To Photography


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Welcome to the Visual Storytelling podcast. Let’s discuss how to effectively implement the solutions discussed in the previous episode.


In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their photography.


Brand Consistency 

Quality & Professionalism 

Product Photography 

Headshots & Team Photos 

Event Photography 

Social Media Content 

Lighting & Composition 

Stock Photos vs. Original Content 

Copyright & Usage Rights 

Editing & Retouching 

Budget Constraints 

Time Management 

Website Optimisation 

Seasonal & Promotional Shoots; and

Authenticity & Storytelling 


In this episode we going to advance onto how you can effectively implement the solutions discussed in the previous episode, which is achieved through businesses taking a strategic approach to photography by developing a plan, leveraging available resources, and integrating photography into their overall marketing strategy. 



If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. 


Until next time, 


Be Creative. Be Inspired. Be You.

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Visual StorytellingBy Gary Fernon