Welcome to the Visual Storytelling podcast. In this final episode of this five part series I’m going to discuss how you can streamline your photography process. But, before I do, don’t forget to follow the podcast.
Over the last four episodes we’ve discovered the common topics business have difficulty with when it come to photography, as well as broken each down to give you the best chance of overcoming them. In this final episode let’s create a custom shot list and explore some tools to streamline your photography process.
Step 1: Create a Custom Shot List
A shot list ensures you capture all the essential images you need for different business purposes. What I’m about to share with you can be used as a customisable template based on your business type and goals.
1. Brand & Marketing Images
✔ Company logo in different settings (office, signage, packaging)
✔ Office exterior & interior shots
✔ Action shots of employees at work
✔ Behind-the-scenes photos of production or services
✔ Customer interaction (if applicable)
2. Product Photography (For E-commerce & Promotions)
✔ Individual product shots (front, back, side, top-down)
✔ Close-ups of textures, details, or packaging
✔ Lifestyle shots (products in use, styled setups)
✔ Size comparison images (e.g., holding a product in hand)
✔ Group shots (different products together)
3. Headshots & Team Photos
✔ Professional headshots of leadership and team members
✔ Group/team photos (formal and casual)
✔ Candid shots of team collaboration
✔ Staff working in their environment
4. Social Media & Content Marketing
✔ Behind-the-scenes (workshop, team culture, process shots)
✔ User-generated content (if applicable)
✔ Seasonal/holiday-themed images
✔ Flat lays (aesthetic overhead shots for Instagram)
✔ Memorable event moments (if applicable)
5. Event Photography
✔ Keynote speakers or presenters
✔ Candid moments of attendees engaging
✔ Wide shots of the event space
✔ Branded materials (banners, signs, merchandise)
✔ Team and guest interactions
Action: Pick the categories most relevant to your business and create a detailed shot list for your next photoshoot.
Step 2: Select the Right Photography Tools
Step 3: Finalise & Implement
Folks, I hope you’ve enjoyed this series and have found it helpful. I love answering your photography related questions, so if you have anything you would like answered or discussed, then ask away and I’ll do my utmost to provide you with a to the point response that will hopefully not only answer your question, but offer you clarity as well. You can leave a question here on the podcast or contact me through either X or Threads @GaryFernon.
Don’t forget to follow the podcast so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. It genuinely does make a difference.
Until next time,
Be Creative. Be Inspired. Be You.
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