160 – Take Advantage of the $1.6 Trillion Opportunity, Partnering with Salesforce

A Salesforce Executive Vice President Joins Ultimate Guide to Partnering®

My guest for this episode of Ultimate Guide to Partnering is a former colleague, now leading a 500-person organization focused on customer service. Connor Marsden is the Executive Vice President for Salesforce Service Cloud. Salesforce has just surpassed SAP as the largest business application software provider. And in this episode, Connor shares how Salesforce Service Cloud is the central nervous system for many of the amazing brands we all know and love and how partners can take advantage of the $1.6T opportunity partnering with Salesforce.

In Connor's words

Connor Marsden joined Salesforce in 2014 and is currently the Executive Vice President for North America Service Cloud at Salesforce. He is responsible for Distribution, Customer Success, Marketing, and working closely with the Product Teams on future innovations. In his time at Salesforce, Before joining Salesforce, Connor was the U.S. lead for Microsoft’s CRM. He led a diverse team of Marketing, Sales, and Channel Managers responsible for driving the U.S. Microsoft Dynamics CRM business. Find Connor on LinkedIn

What You’ll Learn

* The mission and why of his organization (3:33)* What is Salesforce Service Cloud? (5:10)* Some of his best customers? (9:00)* Why Partners should consider Salesforce? (10:55)* The $1.6 Trillion opportunity? (16:03)* Partners that get it right with Salesforce (18:31)* When the kryptonite enters the room? (21:49)* How can partners optimize for success with Salesforce? (24:29)* His best career learnings (26:01)

Quote From This Episode

“When we go to market together, we have an old saying we're better together, it really leads to some great outcomes because you can't deploy a transformation without an incredible partner to help to hold the customer's hand through the process."

Other Episodes Featuring Salesforce

70 - Be Bold - A Far-Reaching Conversation with Tiffani Bova - Part One. https://theultimatepartner.com/episode/70-be-bold-a-far-reaching-conversation-with-tiffani-bova-part-one/

71 - Be Bold - Part Two of A Far-Reaching Conversation with Tiffani Bova. https://theultimatepartner.com/episode/71-be-bold-part-two-of-my-far-reaching-conversation-with-tiffani-bova/

31- Salesforce in Government, my interview with Casey Coleman - https://theultimatepartner.com/episode/31-salesforce-government-interview-casey-coleman/

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