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If your email marketing strategy is tired, ineffective, or – argh! – non-existent, my latest podcast episode is definitely one for you.

I sat down with Kennedy, the absolute HERO of email marketing (that is actually the name of his business – go look up emailmarketingheroes!). And he had endless, fascinating insights on the underrated effects of email marketing in 2025.

Kennedy also takes me through his SCORE framework which drives results, engages subscribers and turns them into buyers, without all the fuss and confusion.

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