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What if your content could generate leads and sales instead of just likes and views?

In this episode, Emma Mills sits down with Martin Huntbach, co founder of Jammy Digital and Vidonary, to unpack the content strategy behind taking Daniel Priestley’s content from hundreds of views to millions.

Martin shares how they built a predictable content system using the 3 Rs: reps, rhythm and repetition, why views aren't the most important metric, and how business owners can create content that actually drives leads and sales.

They also talk about the expert trap, repurposing content, long form video, and the story behind Vidonary.

Hit play to hear how to create content that builds trust, generates leads and grows your business without overcomplicating your content strategy.

What you'll take away:

• Why consistency beats perfection

• The 3 Rs behind predictable content growth

• How to turn content into leads and sales

• Why long form content builds trust

• How to escape the expert trap

• The story behind Vidonary and its 4,500 person waitlist

You can connect with Martin here:

Connect with Martin Huntbach:

Website:  https://get.vidonary.com/u93g6s297jg6

 LinkedIn: Martin Huntbach

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Most business owners hire in the wrong order.

The instinct is to hire more people to sell, market, or deliver your service. But what if that's actually slowing your business down?

In this solo episode, Emma explains why the smartest first hire isn't someone who generates revenue directly, it's the person who removes you as the bottleneck.

She shares the three questions every business owner should ask before making their next hire, how to calculate the true value of your time, and why buying back your time creates more growth than simply adding more people.

If you're feeling busy but your business still relies on you for everything, this episode will help you rethink your next hire and start building a business that can truly scale.

📥 Get the Free Productivity Planner:
https://mi-pa.co.uk/planner/

🔑 Topics covered:

• Why most business owners hire in the wrong order
• How to calculate your true hourly value
• The hidden cost of doing your own admin
• Why you're losing opportunities without realising it
• The three-step framework for deciding who to hire first
• How to stop being the bottleneck in your business

🎧 Hit play to discover why your next hire shouldn't just grow your team, it should buy back your time, remove you as the bottleneck, and give you the freedom to focus on the work that actually grows your business.

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Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

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What if the next breakthrough in your business isn't another customer… but better financial leadership?

In this episode, I sit down with Matthew Mills, former professional footballer and Chief Revenue Officer at The CFO Centre.

Like many business owners, I didn't think I needed a CFO. But after working with one myself, I realised how much clarity, confidence and profitability I was missing.

We talk about Matthew's journey from professional football into business, what a fractional CFO actually does, why so many business owners wait too long to get financial support, and how understanding your numbers can completely change the way you run your business.

In this episode:
Why most business owners think they don't need a CFO
The biggest financial mistakes growing businesses make
How better financial reporting leads to better decisions
The surprising similarities between elite sport and business
Why profitability matters more than revenue
When it's the right time to bring in a CFO

🎧 Hit play to discover why understanding your numbers could be the biggest competitive advantage your business is missing.

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The hard conversations you keep avoiding are costing you more than money. In this solo episode of Focus on the Fun Stuff, I unpack why business owners avoid difficult conversations - with team members, clients, and ourselves - and the four-step approach I now use to have them quickly.

Inspired by Patrick Lencioni's The Motive, I talk through the shift from "reward-centred" to "responsibility-based" leadership, why most avoidance is a motivation problem rather than a skill problem, and the simple two-step test that tells you whether you're genuinely waiting for the right moment or just dodging the discomfort.

⏱️ In this episode:
– Why the conversations you're not having drain your energy, focus and money
– The Motive by Patrick Lencioni, and the one line that stopped me in my tracks
– The two-step test: are you waiting, or avoiding?
– My four steps for having the hard conversation — fast

🎙️ For more on building a business you actually enjoy running, join the Win the Week newsletter - straight to your inbox every Tuesday.

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Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

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Sacha Lord is the founder of Parklife Festival and The Warehouse Project — two of the UK's most successful live event brands, built over 30 years from a market stall in Liverpool.

He served as Greater Manchester's Night-Time Economy Adviser, became a Sunday Times bestselling author, and helped shape Manchester's cultural landscape into what it is today. He is one of the most influential figures in UK hospitality and events. And it all started with selling leather jackets.

In this episode, Sacha sits down with Emma to talk about what really happens when you stop listening to everyone telling you to play it safe. He opens up about anxiety, self-belief, and the mindset behind building iconic brands — as well as the mistakes, the leadership lessons, and the moment he knew it was time to let go.

This is one of the most honest conversations Emma has had on the podcast. If you've ever doubted yourself, felt stuck, or wondered whether now is the right time to start something new this one's for you.

Emma and Sacha cover:

• How he went from market trader to building world-renowned events
• Why most people give up too early — and how to push through
• How to build teams you can genuinely trust
• The leadership lessons behind scaling large organisations
• How to know when it's time to exit a business
• Why passion still matters, even at the top

"If you've got a passion for something, don't listen to anybody. Just do it."

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Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

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Feeling like your weeks are slipping by without real progress?  

That’s where I was for 10 years. Another Friday, another week of fighting fires at MiPA, no closer to my big picture goals, no longer enjoying the business I was running.  

Then four years ago, I found a way to change all that.  

In the latest episode of MiTV, I share that “Win the Week” philosophy that’s seen me completely revolutionise my life as a small business owner, grow my business, and enjoy my life a hell of a lot more.  

Give it a watch, and if you need support to create more time in your calendar and get progress happening faster, comment below and let’s have a chat. 

Em x 

P.S. You’ll get more crucial insights for small business owners like this in my Sunday night newsletter, Win the Week (sign up here: https://emmas-newsletter-adef7a.beehiiv.com/subscribe), and over on my Instagram @emmamipa (give me a follow!)

Please visit my website to get more information: https://www.mi-pa.co.uk/ 

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Connect with Emma!

Get my personal weekly newsletter here - if you want to Win the Week, every week.

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EmmaMills.co.uk

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Neil Walton is the founder and Managing Director behind The HMO Guys, Manchester's fastest-growing independent co-living specialist.

From a back bedroom to a Salford HQ employing nine people, Neil has built a team that now manages around 850 rooms across 150 properties throughout Greater Manchester and Cheshire. His approach is refreshingly simple: property management should be straightforward, responsive, and genuinely useful. Landlords and tenants both seem to agree.

In this episode, Neil sits down with Emma to unpack the journey — and it wasn't a straight line. He got sacked from his first three jobs in a single year. He walked away from a 15-year recruitment career with zero property experience. And seven years later, he deliberately left his business for seven weeks — not for a holiday, but to find out where the gaps really were.

Emma and Neil explore the hiring philosophy behind an 850-unit portfolio run by just nine people, why Neil believes training and mistakes cost about the same, what stepping back reveals about your leadership, and the counterintuitive link between payment terms and customer respect.

Outside of work you'll find Neil planning his next trip somewhere sunnier than Salford and backing his team to keep raising the bar.

🔔 Subscribe for weekly conversations with founders and business owners who've built something that supports their life — not consumes it.

🌐 Work with Mi-PA: https://mi-pa.co.uk 

📲 Follow Emma on Instagram: https://instagram.com/emmamills_ 🎧

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EmmaMills.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

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Most business owners know they need help.

But the real challenge isn’t finding a virtual assistant it’s learning how to let go.

In this episode, Emma Mills explores why delegation feels so uncomfortable, the psychological reasons we hold onto tasks for too long, and the first things you should actually hand over if you want more time, focus, and freedom.

From inbox overwhelm to the “delegation dip”, this is a practical and honest conversation about building a business that doesn’t rely on you for everything.

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Ready to reclaim your time? Grab our free guide and start delegating all of the things a business owner shouldn't be doing: 👉 The 106 Tasks You Must Delegate

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Connect with Emma!

Get my personal weekly newsletter here - if you want to Win the Week, every week.

World Class Virtual PA support here: Mi-PA.co.uk

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Watch the Episodes on Youtube

EmmaMills.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

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What does it take to walk away from a six-figure salary, sell your house, and buy a one-way ticket to Dubai?

For Freddie Pullen, the answer was a head-on car crash. On May 12, 2022, Freddie and his wife Antonia flipped their car and landed upside down in a ditch. They walked away physically intact but everything else shifted. Within two months, both had quit their corporate jobs. Within weeks, they were on a plane. Within six months, Freddie had launched The Healthy Entrepreneur podcast from a Dubai apartment with a £30 lapel mic and it hit number one in nine countries on its first day.

In this episode, Emma sits down with Freddie to unpack what it actually looks and feels like to rebuild from zero and the surprisingly practical strategies behind his rapid rise.

From LinkedIn to podcast guesting, newsletters to authentic content, Freddie breaks down exactly how he's built a business that funds the life he wants to live, not the other way around.

What you'll take away:

• Why being a podcast guest before launching your own show is the smarter, faster growth move
• The "Bistro Table" concept and how to build genuine digital connection without oversharing
• How Freddie grows his newsletter by 500+ organic subscribers every single month
• The LinkedIn strategy that cuts through AI-generated noise with pure authenticity
• Why AI might be one of the biggest distractions facing business owners right now — and what to focus on instead
• The mindset shift that turns near-tragedy into the most powerful entrepreneurial fuel there is

This one hits differently. Give it a listen.

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Ready to reclaim your time? Grab our free guide and start delegating all of the things a business owner shouldn't be doing: 👉 The 106 Tasks You Must Delegate

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Connect with Emma!

Get my personal weekly newsletter here - if you want to Win the Week, every week.

World Class Virtual PA support here: Mi-PA.co.uk

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EmmaMills.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

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What would it mean to protect your mornings completely?

In this episode, Emma Mills shares the real story of a business owner who was checking his emails at 10pm every night. His doctor had told him to stop. And yet he couldn't  because he genuinely believed there was no one else who could do it.

Emma unpacks the myth that doing everything yourself is quicker, faster, or better and why believing it is costing business owners far more than lost productivity. It's costing their sleep, their health, and their ability to show up at their best during the hours that matter most.

What you'll take away:

• Why the "I'll just do it myself" mindset is holding your business back
• How to recognise the real cost of staying in your own inbox
• The 80% mindset shift that makes delegation feel safe
• Permission to protect your morning as your most valuable business asset

If you've ever caught yourself working late just to keep up — this one's for you.

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Ready to reclaim your time? Grab our free guide and start delegating all of the things a business owner shouldn't be doing: 👉 The 106 Tasks You Must Delegate

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Connect with Emma!

Get my personal weekly newsletter here - if you want to Win the Week, every week.

World Class Virtual PA support here: Mi-PA.co.uk

Follow Emma on Instagram

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Watch the Episodes on Youtube

EmmaMills.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟