With the rise of digital technologies, data has become a critical tool for every business – at every stage of growth. Get ready to dive in as Withum's Wally Merkas welcomes Michael Faigen, President and CEO of Stainless Steel Coatings, Inc., the Makers of STEEL-IT Brand Coatings. A unique line of high-performance coatings, STEEL-IT is celebrating 50 years of transforming metal's lifespan. Learn how data analytics sharpened their understanding of customer preferences, fueling their adaptability, brand awareness and market expansion.