The Purposeful Banker

Take the Emotion Out of Relationship Management


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Commercial banking runs on relationships, but too often, "gut feel" drives decisions and muddies results. In this episode, Q2's new VP of Product Management, Nick Koutouras, shares how to take the emotion out of relationship management without losing the human touch. We dig into a simple, repeatable operating rhythm—account planning, pricing, measurement, and stakeholder readouts—that builds consistency, confidence, and better outcomes for bankers and leaders alike.

Related Links:

Nick's LinkedIn: (16) Nicholas Koutouras | LinkedIn

[Blog] Commercial Loan and Deposit Pricing Market Update: August 2025 https://hub.q2.com/resources/col/pf/commercial-loan-and-deposit-pricing-market-update-august-2025

[Blog] Commercial Banking Leaders: Becoming a Smarter Bank Requires Smarter Pricing https://hub.q2.com/resources/col/pf/commercial-banking-leaders-becoming-a-smarter-bank-requires-smarter-pricing

[Website] Q2 Relationship Pricing and Profitability https://www.q2.com/products/relationship-pricing-and-profitability

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