Join us as we give the floor to Fran O'Hagan of Pied Piper to explore the groundbreaking insights from the latest Internet Lead Effectiveness Report! In this revealing episode, we take a journey through Pied Piper's history and its instrumental role in shaping industry standards for internet lead management. Through a unique, customer-centric evaluation process, learn how Pied Piper measures dealership responses across various channels and identifies key digital challenges.
Discover the art of measuring internet lead effectiveness, understand the methodology behind Pied Piper's customer-like approach to evaluating dealership responses, and unravel the implications of digital responsiveness in today's market. We dissect the before and after impact of the pandemic on digital engagement, explore the trends in online ghosting by dealerships, and provide actionable insights for enhancing digital strategy.
For any powersports dealer striving for excellence, this episode is packed with data-driven advice and exclusive expert insights that will guide you towards achieving a new level of excellence in your digital interactions.
0:00 Overview and Introductions
3:55 About Pied Piper
7:22 Customer Expectations and Industry Insights
12:15 What does Pied Piper measure?
14:07 The Importance of Tech Audits
21:25 Lead Submit vs Lead Response
22:48 Recent ILE Reports
28:52 Response Times: 3 Levels of Dealerships
37:27 What's the Impact?
40:02 Data Clarity
46:24 A Tip from Fran: Consistency in Process is Key
48:32 Adapt to Your Customer
