Welcome to the 35th episode of Take the Leap's second season. In this episode, "Burn It Down to Build It Better: Rejecting Toxic Productivity & Decolonizing Business with Marina Martinez-Bateman" our guest shares tips for anyone feeling stuck in hustle culture, questioning how to build equity into their work, or wondering whether they can start over again. Marina proves that business can be ethical, joyful, and liberating—if we let it.
Some of our favorite takeaways include:
- Value isn't in the hours worked, but in the wisdom, perception, and solutions you bring.
- You are your greatest asset. Prioritize rest, alignment, and your health to protect the true value you offer.
- Decolonize your mind. Marina urges entrepreneurs, especially those from marginalized communities, to unlearn monoculture norms and reclaim their power.
Guest & Host Information:
- Guest, Marina Martinez-Bateman, Founder of New Coyote Consulting
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect with Marina:
- On Instagram @marinaisgo
- New Coyote on Instagram @newcoyotecomms
- On LinkedIn
- New Coyote on LinkedIn
- On Bluesky @marinaisgo
Guest Bio: Marina Martinez-Bateman
Marina (they/them) is the founder of New Coyote Consulting, an equity and communications consulting firm in Portland, Oregon. New Coyote is born of many years’ experience applying equity and human-centered systems to communications strategy. They built it to be a new kind of company, a place that puts human beings over performative capitalist expectations that only waste time, lead to burn out, and don’t make any money for ordinary businesses and nonprofit organizations.
Marina is a serial entrepreneur and a grassroots communicator with more than 20 years’ experience motivating people to take action on behalf of political, cultural, and commercial interests. Their ongoing equity and workers’ rights practice has made them a popular speaker, trainer, and peer mentor in the industry.
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The Course
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.
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