The topic of this episode of the Start with a Win podcast is “getting your ass to market.” Adam recounts one of the famous Aesop’s fables about an old man, a young boy, and a donkey. The old man decides to take the donkey to market to sell it, so the three set off walking to the market. Along the way, they encounter several people with opinions about how they should be making the trip, and because the old man takes all of their suggestions, the donkey never makes it to the market to be sold. This results in a large loss in livelihood for the man, but a deep lesson for all those who learned from his misfortune: if you try to please everyone, you never get where you need to go.

In the current business environment, everyone has an opinion, and they are quick to give unsolicited and uneducated advice. There are four types of people who give their opinions:

1. Uninvested, uninterested – These people are the most likely to give unsolicited advice; just say “thanks” and move on.
2. Uninvested, interested
3. Invested, uninterested
4. Invested, interested – You should consider how much of what they are saying is true and what their stake is in the situation.

Even if you don’t take their advice, just listening to them might cause you to doubt or rethink your plan of action and cause unnecessary delays. You don’t make money on things you don’t launch, so just be a “doer” and get things done.

Links:

“The Man, The Boy, and The Donkey”: https://www.bartleby.com/17/1/62.html

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